One of the best things you can do is keep your brand consistent. When you choose your business name make sure it is also available as a dot com. Do not name yourself “XYZ Photography” and then choose a website name of www.xyzphoto.com or something else that is not the same as the dot com. It is easier for people to remember if they match. Once you pick your business name, plaster it everywhere. I made the mistake of signing up for twitter when it first came out under jenosullivan and then cancelled my account because I thought it was a waste of time. Now someone else has that user name and I learned my lesson. You will want to choose wisely if you are starting up a buisiness as this is very tricky to change once you choose. If you already have a URL that is not the actual name but something close, you may want to think about changing it. Change the business name to match the URL or vice versa.
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Copyright © 2009 by Jen O’Sullivan http://www.jenosullivan.com
by Jen
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