When marketing any business it is a good idea to have a good idea of who your ideal customer is. With today’s economy many entrepreneurs mistakenly think they need to widen their net, offer more services, and vary their specialty. This is quite possibly the worst thing you can do. People are not interested in wasting their hard earned money on someone who is a jack of all trades. If you specialize in something, clients will know exactly what you do and if you fit into their criteria or not. If you do, many times they are willing to pay a little more knowing you are the right person for the job.
If you have not done so, take a moment, sit down, grab a pen and paper, and write down who your market is. Be specific. Think age, gender, where they live, their income, how they use that income, what car they drive, what stores they frequent, how they communicate, etc. At the end, evaluate if in fact, you are representing yourself in the proper light for those individuals. This can be a very eye opening task and one that should be done every 6 months.
Jen is a boutique wedding photographer based out of Beverly Hills, California.
She specializes in alternative, photojournalistic wedding photography and is known for capturing the unique definitive moments during your event.
To view more helpful photo tips go to JensTips.com and learn something new today!
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