Where is your message seen? It is said that you or your message needs to be seen or hear 6 times before someone will remember it. However, if your message is poorly written no one will remember it, ever. If your message is sent to the wrong audience, the same is true. No one will…
WHAT is your message? One of the best tag-lines I have seen from a fellow photographer is by Red-Loft Studios “Not Your Mother’s Wedding Photography.” It is fun and not expected and therefore, becomes memorable. It is called the Stickiness Factor or Viral Marketing. Remember “Where’s the beef?” or “Got Milk?” Yes, these companies spent…
Who is your messenger? This will quite possibly be the most important question you ask yourself when creating a marketing strategy. Based on a popular novel, “The Tipping Point” I will go over three important types of people to look for in helping you create a successful campaign. 1. Connectors – These are the people…
Traditional marketing is not working! Even what some consider nontraditional marketing is not working. Why? Immunity. Do you remember when you were a kid and you would get a letter in the mail? It was so exciting. Now how do you feel about the mail? Bills, junk mail, bills. The only thing you open first…
If you have been a photographer for hire for any length of time, I am sure you have had your share of pressure situations. Being a wedding photographer, I have had mine for sure! Today was a simple mini family portrait session. What I mean by “mini” is, on location for about 20 minutes. This…
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Family portraits can be a lot of fun. I always start off with a simple darker backdrop. I see a lot of photographers using light blue or lighter backgrounds in general. I think this is not the most appealing. Everyone from light skinned to dark skinned look best with a richer toned backdrop. The look…
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1. Don’t give me your excuses, you can do this!!! 2. Do write short posts. Think digest form. 3. Don’t write long elaborate posts. Break up long posts into shorter mini posts. 4. Do include an image. 5. Don’t not write just because you don’t have an image. 6. Do include keywords in your body…
