Where is your message seen?
It is said that you or your message needs to be seen or hear 6 times before someone will remember it. However, if your message is poorly written no one will remember it, ever. If your message is sent to the wrong audience, the same is true. No one will ever receive or remember it and all your efforts will be in vain. The environment you choose to throw your message into is equally important as WHO your messenger is and WHAT your message is about. Think in terms of demographics. What are you trying to sell? Who buys what you are trying to sell? Where are those people? It would be odd to sell wedding photography to bankers. Sure a couple may be engaged but that is not a solid resource for you as a wedding photographer.
If you think Facebook is the correct place to market your business, think long and hard before taking that leap. Know your audience (friends). What are they interested in? Will they appreciate your message being shoved down their throat again and again or will they just make you “hidden” in their news feed. This is a very real issue that is causing concern for people who couldn’t fathom being “hidden.” So, is social networking the wave of the marketing future? In some ways yes, and in some ways an emphatic NO. What do people value most today? They value face time. A simple phone call. A chat over coffee or tea. Lunch together. They value the opinion of people they know, like, and trust. This is what will bring you business. Invest in some key people in your industry or people who can help spread the word. I am not talking about training them. I am talking about building a friendship with them. Something that goes beyond marketing. The reason social networking became so popular in the first place. We went from being reclusive, only go out on Friday nights people to “hanging out” all the time (even at work) people on Facebook. The downfall is how filled with marketing tactics it has become. Be careful and be wise when you deal with Facebook.
All in all, Facebook is just one area you can start your “Tipping Point” campaign. It is in building relationships beyond the scope of just your inner circle. You need to think bigger, larger, wider, vaster than you could even imagine. Do it now. Don’t just sit on this information or you will forget it. Make some lists, contact some people, and get moving!
Upcoming Lecture Series: Facebook “The Dos & Don’ts” Contact Jen for more details jen@jenosullivan.com
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Copyright © 2010 by Jen O’Sullivan http://www.jenosullivan.com
Beverly Hills Wedding Photographer, Jen O’Sullivan is a boutique wedding photographer who specializes in portrait journalism.
Jen O’Sullivan Boutique Wedding Photography | 357 South Robertson Boulevard, Beverly Hills, California, 90211 | 310-494-6547
