Friday, March 19, 2010 at 7:00pm
There are 3 major rules when making your business plan that need to be considered for you to actually make a profit: Track Your Business Expenses, Consider Your Ideal Hourly Rate, and Evaluate Your Sales Tactics
1. Business Expenses
With every business there are expenses. From the moment you “open” your doors, you will be surprised at...
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Posted in BUSINESS PRACTICE, Marketing, Studio Practice | Tags: assistants, business, communication, consult, DBA, Equipment, expenses, fee, hourly, how, human, job, make, nature, photographer, portraits, profit, psychology, rate, rules, sales, selling, services, simple, tactics, • ALL WEDDINGS
Tuesday, March 9, 2010 at 11:51pm
Facebook can be a tricky place for many people. There are a lot of etiquette issues that need to be considered and learned before you jump in. It can be an addiction that you will love or hate. The hardest part is getting over the initial frustration of learning something new. For those of you...
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Posted in BUSINESS PRACTICE, Marketing | Tags: Community, correct, don'ts, dos, etiquette, Facebook, Marketing, networking, Right, rules, social, way, wrong
Wednesday, March 3, 2010 at 10:14pm
I hosted a successful Open House for Wedding And Event Specialists today at my studio in Beverly Hills. There was a lot of positive energy in the room… just the way I like it! Special thanks to Marc Dahm of Bluecat International for setting up his new Flippin’ Cool flip books booth, Melinda...
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Wednesday, February 24, 2010 at 1:45am
Where is your message seen?
It is said that you or your message needs to be seen or hear 6 times before someone will remember it. However, if your message is poorly written no one will remember it, ever. If your message is sent to the wrong audience, the same is true. No one will ever...
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Posted in BUSINESS PRACTICE, Marketing | Tags: Collectors, Connectors, Convincers, emails, Facebook, factor, immunity, Marketing, memorable, message, message X messenger, nontraditional, phone, photographer, stickiness, strategies, strategy, tactics, traditional, viral, Wedding
Wednesday, February 24, 2010 at 1:43am
WHAT is your message?
One of the best tag-lines I have seen from a fellow photographer is by Red-Loft Studios “Not Your Mother’s Wedding Photography.” It is fun and not expected and therefore, becomes memorable. It is called the Stickiness Factor or Viral Marketing. Remember “Where’s the beef?” or “Got Milk?” Yes, these companies spent millions...
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Posted in BUSINESS PRACTICE, Marketing | Tags: Collectors, Connectors, Convincers, emails, Facebook, factor, immunity, Marketing, memorable, message X messenger, nontraditional, phone, stickiness, strategies, strategy, traditional, viral
Wednesday, February 24, 2010 at 1:41am
Who is your messenger?
This will quite possibly be the most important question you ask yourself when creating a marketing strategy.
Based on a popular novel, “The Tipping Point” I will go over three important types of people to look for in helping you create a successful campaign.
1. Connectors – These are the people who know EVERYONE....
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Posted in BUSINESS PRACTICE, Marketing | Tags: Collectors, Connectors, Convincers, emails, Facebook, factor, immunity, Marketing, memorable, message X messenger, nontraditional, phone, stickiness, strategies, strategy, traditional, viral
Wednesday, February 24, 2010 at 1:39am
Traditional marketing is not working! Even what some consider nontraditional marketing is not working. Why? Immunity. Do you remember when you were a kid and you would get a letter in the mail? It was so exciting. Now how do you feel about the mail? Bills, junk mail, bills. The only thing you open first...
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Posted in BUSINESS PRACTICE, Marketing | Tags: Collectors, Connectors, Convincers, emails, Facebook, factor, immunity, Marketing, memorable, message, messenger, nontraditional, phone, stickiness, strategies, strategy, traditional, viral
Wednesday, February 17, 2010 at 1:15am
1. Don’t give me your excuses, you can do this!!!
2. Do write short posts. Think digest form.
3. Don’t write long elaborate posts. Break up long posts into shorter mini posts.
4. Do include an image.
5. Don’t not write just because you don’t have an image.
6. Do include keywords in your body copy.
7. Don’t forget to tag...
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Posted in BUSINESS PRACTICE, Marketing, Studio Practice | Tags: alerts, blogging, comment, don'ts, dos, Google, linkbacks, posts, tips, topic
Tuesday, February 16, 2010 at 12:57am
There was a very pointed reason why I decided to eliminate my traditional website and convert my entire website into one hyper blog: SEO. Search Engine Optimization. That is the main reason. The other very important reason is this: I tend to do for my own business how I respond to others. What do I...
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Posted in BUSINESS PRACTICE, Marketing | Tags: "Beverly Hills Wedding Photography", "Jen O'Sullivan", blogging, Engine, Marketing, Optimization, photo, photographer, Photography, Search, SEO, • ALL WEDDINGS
Saturday, February 13, 2010 at 5:51pm
We had a wonderfully successful Wedding and Event Specialists meeting at my studio on Wednesday. Several new faces were there and we had fun learning more about each other while learning about blogging. We were treated to some super yummy cake from Cakes by the “Pound.” I am looking forward to hearing some presentations from...
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Posted in BUSINESS PRACTICE, FABULOUS FRIENDS, Marketing | Tags: "Wedding And Event Specialists", blogging, booth, Cakes, Custom, event, Fitness, hair, invitations, learning, makeup, Marketing, photo, songs, Travel, Videography, Wedding
