Monday, May 17, 2010 at 12:27pm
Swag? I LOVE swag. Swag is basically free stuff from vendors when you go to trade shows. If you have been to any recently they seem to just have a bunch of paper in them. For my Charity Engagement Shootout, I really wanted it to be fun for my guests so I encouraged everyone who...
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Sunday, May 16, 2010 at 5:11pm
Doing a bridal show can be one of the most exhilarating things you do. I am literally on a high when I come back from the, and no, I don’t mean a sugar high from all the cake. There is so much energy surrounding shows: talking to brides, meeting new specialists, seeing old friends. If...
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Monday, April 26, 2010 at 11:50am
Part 11 of the 12 part series on balancing your life.
When you are a business owner, it is important to give back to your community. You can do time based service, product donations, or fund raising events. I place this as the last item of the 10 items to consider when working towards...
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Posted in BUSINESS PRACTICE, Marketing, Studio Practice | Tags: balancing, business, Community, donations, Events, fund, joneses, keeping, lifr, owner, product, raising, service, up
Wednesday, March 31, 2010 at 6:33pm
Here I am at this Sunday’s Unveiled Event on Melrose Place where I continued to brand myself and met tons of great new people I can’t wait to bring into my personal community.
One of my brand missions is to give back whenever I can. Plainly said, I like to help people. Often too much. You...
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Friday, March 19, 2010 at 7:00pm
There are 3 major rules when making your business plan that need to be considered for you to actually make a profit: Track Your Business Expenses, Consider Your Ideal Hourly Rate, and Evaluate Your Sales Tactics
1. Business Expenses
With every business there are expenses. From the moment you “open” your doors, you will be surprised at...
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Posted in BUSINESS PRACTICE, Marketing, Studio Practice | Tags: assistants, business, communication, consult, DBA, Equipment, expenses, fee, hourly, how, human, job, make, nature, photographer, portraits, profit, psychology, rate, rules, sales, selling, services, simple, tactics, • ALL WEDDINGS
Tuesday, March 9, 2010 at 11:51pm
Facebook can be a tricky place for many people. There are a lot of etiquette issues that need to be considered and learned before you jump in. It can be an addiction that you will love or hate. The hardest part is getting over the initial frustration of learning something new. For those of you...
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Posted in BUSINESS PRACTICE, Marketing | Tags: Community, correct, don'ts, dos, etiquette, Facebook, Marketing, networking, Right, rules, social, way, wrong
Wednesday, March 3, 2010 at 10:14pm
I hosted a successful Open House for Wedding And Event Specialists today at my studio in Beverly Hills. There was a lot of positive energy in the room… just the way I like it! Special thanks to Marc Dahm of Bluecat International for setting up his new Flippin’ Cool flip books booth, Melinda...
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Wednesday, February 24, 2010 at 1:45am
Where is your message seen?
It is said that you or your message needs to be seen or hear 6 times before someone will remember it. However, if your message is poorly written no one will remember it, ever. If your message is sent to the wrong audience, the same is true. No one will ever...
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Posted in BUSINESS PRACTICE, Marketing | Tags: Collectors, Connectors, Convincers, emails, Facebook, factor, immunity, Marketing, memorable, message, message X messenger, nontraditional, phone, photographer, stickiness, strategies, strategy, tactics, traditional, viral, Wedding
Wednesday, February 24, 2010 at 1:43am
WHAT is your message?
One of the best tag-lines I have seen from a fellow photographer is by Red-Loft Studios “Not Your Mother’s Wedding Photography.” It is fun and not expected and therefore, becomes memorable. It is called the Stickiness Factor or Viral Marketing. Remember “Where’s the beef?” or “Got Milk?” Yes, these companies spent millions...
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Posted in BUSINESS PRACTICE, Marketing | Tags: Collectors, Connectors, Convincers, emails, Facebook, factor, immunity, Marketing, memorable, message X messenger, nontraditional, phone, stickiness, strategies, strategy, traditional, viral
Wednesday, February 24, 2010 at 1:41am
Who is your messenger?
This will quite possibly be the most important question you ask yourself when creating a marketing strategy.
Based on a popular novel, “The Tipping Point” I will go over three important types of people to look for in helping you create a successful campaign.
1. Connectors – These are the people who know EVERYONE....
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Posted in BUSINESS PRACTICE, Marketing | Tags: Collectors, Connectors, Convincers, emails, Facebook, factor, immunity, Marketing, memorable, message X messenger, nontraditional, phone, stickiness, strategies, strategy, traditional, viral
