Southern California Wedding Photographer Jen OSullivan | Orange County Weddings | Beverly Hills Weddings | Pasadena Weddings » Boutique Wedding Photography based in Southern California with studios in Irvine, Beverly Hills, and Pasadena.

Category Archives: Marketing

Marketing: What is Your Message?

WHAT is your message?

One of the best tag-lines I have seen from a fellow photographer is by Red-Loft Studios “Not Your Mother’s Wedding Photography.” It is fun and not expected and therefore, becomes memorable. It is called the Stickiness Factor or Viral Marketing. Remember “Where’s the beef?” or “Got Milk?” Yes, these companies spent millions on marketing, something we, as small business owners do not have. But you can still make your business memorable with your marketing. Can you hit on an emotion, or team up with a charity? A photographer friend of mine, Johnna Bockover introduced herself to me through a photo contest called Star Shooter whereby entrant fees goes to giving underprivileged kids the opportunity to be photographers themselves through workshops. This is smart marketing that gives back. It takes a lot of time and effort so if you choose to align with a charity, pick something you feel strongly about or start your own.

If charity work is not for you, think in terms of viral. What makes something viral? On Youtube, why do you click on something? The only things I click on are those from people I know, like, and trust. This goes back to the “Who” of your marketing strategy. See how they are all linked? To make your tag-line or marketing campaign memorable follow these guidelines: make it funny, out of the ordinary, unexpected, or grammatically incorrect. Ask yourself: “Why would anyone want to pass on my message?” “Can I include an incentive?” What your message is will make or break you so think long and hard before you speak!

Click HERE for “Where is Your Message Seen?”

Click HERE to go back to the beginning of this topic.

Copyright © 2010 by Jen O’Sullivan http://www.jenosullivan.com

Beverly Hills Wedding Photographer, Jen O’Sullivan is a boutique wedding photographer who specializes in portrait journalism.

Jen O’Sullivan Boutique Wedding Photography | 357 South Robertson Boulevard, Beverly Hills, California, 90211 | 310-494-6547

FacebookTabTwitterTab

Marketing: Who is Your Messenger?

Who is your messenger?
This will quite possibly be the most important question you ask yourself when creating a marketing strategy.

Based on a popular novel, “The Tipping Point” I will go over three important types of people to look for in helping you create a successful campaign.

1. Connectors – These are the people who know EVERYONE. They collect people like you might collect stamps (or Facebook friends.) The difference, is they stay in contact with these people, through birthday cards, anniversary cards, simple phone calls. They are extremely talented at keeping up with their people on a simple level. They are acquaintances with everyone but on a different level than most people are with their acquaintances. They have a certain social graciousness that allows them to be a casually strong acquaintance. They are the ones who have connected you to many of your friends. Think about the people in your life and how you know them. If you write out a list of everyone you know (other than family) you will start to see a pattern of a majority of the people connecting back to one person. This is a Connector.

ACTION: Ask yourself “Who are the Connectors in my life?” and get them on board with your campaign.

2. Collectors – These people collect information. They seek out everything and they genuinely love to help. Their goal in life is to keep the world in check. They are the ones who correct the Consumer Reports, contact the Better Business Bureau, and write to the state officials. They are right about any given topic they talk about, however they are honest and unselfish. These people can be extremely powerful in their opinion because of this fact alone: They help because they like to help. That’s it.

ACTION: Make sure your website is up to date and all your info is solid. Collectors will be the ones to thoroughly look at your info before they make a judgment. If you can find one of these people and bring them on board, they can help you tie up any loose ends. They will also be the ones to bring you business once they are sold on your products and services.

3. Convincers – These are your brand ambassadors: the people who can and will sell you anything and everything. They are the salespeople of the world. You know who they are the moment you meet them because they are emotionally contagious. It is like you have known them your whole life and yet just met them. There is something about them that genuinely draws you in and you love them for it. There is only one person I have ever met who is truly this type of person. Joe Buissink. This guy is the most gregarious lover of life and people you will ever meet. The next time you get the chance to see him, make yourself go up and say hello and you will instantly see what I mean.

ACTION: For starting trends within your own business you will need to find the “Convincers” of the youth. I like to call them my “Street Team.” They are my brand ambassadors who are out their telling people about my company. They are a simple group from a diverse background that encompasses all three types of people: Connectors, Collectors, and Convincers. They are my partners. I help them and they help me. We work together to create better businesses, a deeper understanding of our cultures, and an awareness of one another that only comes through partnership. It is simple, really. There are simple but powerful ways in which we all can help each other obtain our goals and by working together we create a synergy that can only be created when people pool their resources. My strengths become your strengths, your strengths become my strengths. Gold! Feel free to contact me about becoming a part of my “Street Team!” 😀 jen@jenosullivan.com

Click HERE for “What is Your Message?”

Click HERE to go back to the beginning of this topic.

Copyright © 2010 by Jen O’Sullivan http://www.jenosullivan.com

Beverly Hills Wedding Photographer, Jen O’Sullivan is a boutique wedding photographer who specializes in portrait journalism.

Jen O’Sullivan Boutique Wedding Photography | 357 South Robertson Boulevard, Beverly Hills, California, 90211 | 310-494-6547

FacebookTabTwitterTab