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Category Archives: Marketing

Marketing: Go beyond the traditional

Traditional marketing is not working! Even what some consider nontraditional marketing is not working. Why? Immunity. Do you remember when you were a kid and you would get a letter in the mail? It was so exciting. Now how do you feel about the mail? Bills, junk mail, bills. The only thing you open first (if you even get one) is a personally addressed envelope that doesn’t look like a form letter. We are immune to the mail, we are immune to the phone (caller ID and answering machines have taken care of telemarketers,) and we are immune to emails. I remember writing emails back and forth to friends when it was first introduced. I was so excited to see if I got even one email in a day, and now I am impressed if I get less than 200. Sadly, we are also becoming immune to Facebook. Is social networking the wave of the marketing future or will it’s epidemic proportions suddenly cease? How do I get my business seen by the most people? How can I turn prospects into clients?

It comes down to three very important questions: WHO is your messenger? WHAT is your message? WHERE is your message seen?

Click HERE to learn “Who is your messenger?”

Copyright © 2010 by Jen O’Sullivan http://www.jenosullivan.com

Beverly Hills Wedding Photographer, Jen O’Sullivan is a boutique wedding photographer who specializes in portrait journalism.

Jen O’Sullivan Boutique Wedding Photography | 357 South Robertson Boulevard, Beverly Hills, California, 90211 | 310-494-6547

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The Dos and Don’ts of Blogging (3 dozen things to consider plus one for good luck!)

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1. Don’t give me your excuses, you can do this!!!

2. Do write short posts. Think digest form.

3. Don’t write long elaborate posts. Break up long posts into shorter mini posts.

4. Do include an image.

5. Don’t not write just because you don’t have an image.

6. Do include keywords in your body copy.

7. Don’t forget to tag your post with those key words.

8. Do include linkbacks to other sites as well as your own.

9. Don’t try to sell stuff with your linkbacks.

10. Do include your copyright, contact info, and social links at the bottom of every post.

11. Don’t include this information when commenting on others blog posts.

12. Do import your blog to every social networking site.

13. Don’t import it if it is not relevant to that site.

14. Do proof read your post before you publish it.

15. Don’t have a bunch of spelling errors and grammatical errors in your posts.

16. Do create thoughtful and interesting posts.

17. Don’t over think it.

18. Do blog on a specific topic or theme.

19. Don’t put random off topic posts on your blog.

20. Do monitor who is writing about you on their blog by using Google Alerts.

21. Don’t forget to comment on that blog post with a simple “Thank You.”

22. Do take a break every once and a while and pace yourself.

23. Don’t tell people you are sorry about not posting, or that you will “be back soon.”

24. Do blog as often as you can. FEED THE BEAST OR THE BEAST WILL DIE!

25. Don’t set unrealistic goals or you will fail.

26. Do title your posts well so search engines will be happy.

27. Don’t use vague titles. Think in terms of easiest and obvious search words.

28. Do use your own personal voice when writing.

29. Don’t plagiarize.

30. Do list your blog on every free directory. Try this one: http://www.best-web-directories.com/free-directories.htm

31. Don’t forget about social bookmarking too! http://www.socialsubmit.com/

32. Do make your RSS feed obvious. Make it read “Subscribe” so people who don’t know what RSS means will.

33. Don’t worry about comment feed if you are new. In fact, don’t allow comments until you have a minimum of 100 active subscribers.

34. Do comment on other people’s blogs.

35. Don’t add a signature or your URL in the body copy of the comment, just put it in the URL box.

36. Do have fun with your blog.

37. Don’t get discouraged. Keep writing. That is the best way to get over writer’s block! 🙂

Copyright © 2010 by Jen O’Sullivan http://www.jenosullivan.com

Beverly Hills Wedding Photographer, Jen O’Sullivan is a boutique wedding photographer who specializes in portrait journalism.

Jen O’Sullivan Boutique Wedding Photography | 357 South Robertson Boulevard, Beverly Hills, California, 90211 | 310-494-6547

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