There was a very pointed reason why I decided to eliminate my traditional website and convert my entire website into one hyper blog: SEO. Search Engine Optimization. That is the main reason. The other very important reason is this: I tend to do for my own business how I respond to others. What do I mean by this? Well, whenever I go to someones website, I usually go straight for their blog link. It shows me a more approachable side to their business. The personality and not the hype. It shows me what they are currently working on. It allows me a peek into their business now.
Alright, you get this reason so lets talk about SEO. In basic, search engines look for content, and a lot of it. Websites with the most recent and relevant content based on a person’s search criteria usually gets organically placed towards the top. I pay for zero Ad Words, zero SEO help, zero search placement. Everything I do is organic. Type in “Beverly Hills Wedding Photographer” and I am usually in 3rd place under two others that have crazy SEO in place. I’ll take my 3rd place listing (again, since when I search, I usually look at all top 6 or so.) I do practically nothing for that listing. Why I say “practically” is because by blogging it puts me there. Make no mistake, I am blogging smart. If you want to understand what blogging smart means, come join me on my conference call tomorrow night, Tuesday February 16, 2010 from 8-9pm Pacific Time. Email me to get on the call: firstname.lastname@example.org There is a lot to be gained from gaining web traffic through blogging alone.
Copyright © 2010 by Jen O’Sullivan http://www.jenosullivan.com
Beverly Hills Wedding Photographer, Jen O’Sullivan is a boutique wedding photographer who specializes in portrait journalism.
Jen O’Sullivan Boutique Wedding Photography | 357 South Robertson Boulevard, Beverly Hills, California, 90211 | 310-494-6547