Oragne County Wedding Photographer Jen OSullivan » Boutique Wedding Photography based out of Orange County, California with studios in Irvine, Beverly Hills, and Pasadena.

Work Flow: Post Production Time

A common issue with digital photographers is we now spend most of our time staring at a computer. This should not be so. We want to be shooting, not working in LightRoom and PhotoShop. The general rule of thumb for post production time (basic exposure and color corrections along with exporting, and proofing) should be no more that the time it took you to shoot. Half the time is better. For example: if you shot an 8 hour wedding it should take you about 4 hours in post with a maximum of 8. If you are going over 8 hours in post, you are losing money and probably losing your mind.

Jen is a boutique wedding photographer based out of Beverly Hills, California.
She specializes in alternative, photojournalistic wedding photography and is known for capturing the unique definitive moments during your event.

To view more helpful photo tips go to JensTips.com and learn something new today!
Copyright © 2009 by Jen O’Sullivan http://www.jenosullivan.com

Wedding Advice to Brides: How to Tip

Tipping your vendors can be a bit tricky and a lot overwhelming. You have just paid for one of the most intense events you will probably ever throw and tipping after the party seems like an odd way to end the night. There are two options: 1. pre-tip or 2. have your best man or maid of honor dole out the tips in pre done envelopes. The problem with pre-tipping is you never know how the service is going to go. For my wedding we pre-tipped the cake person and our cake was the worst thing (monstrosity) ever! And we paid $10 per slice! I would have never even tipped him had I thought to do it after rather than before. If you choose option number 2, make sure the person doling out the tips knows who the envelope should go to. I have had this happen twice where the envelope was given to my assistant and not me. The first time it happened, my assistant knew better, and handed it right over. The second time, my assistant told me about it, but said that the person handed it to her and told her it was for her. So she kept it. A, hello??? The tip was more than I paid her for the night. Obviously the person who gave it to her was not clear as to who it should have gone to. Here is a list of service providers and the appropriate tips to consider:

Coordinator: 10-15% of the bill.

Caterer: most add in 18-20% and it is up to you if you want to give a tip above that.

Bartenders: 10% but make sure your guests are not tipping them. Place a sign at the bar if need be. It is in bad taste to have your guests tip anyone at your wedding.

Hair and Makeup: 15% of the bill

Limo driver: 15-20% of the bill but not more than $150

Music: $25 per band member or 15% of the bill for DJs

Cake: 15-20%

Officiant: considered inappropriate however a donated gift of $50 – $75 is welcomed.

Flowers: not normally tipped but if they do a really great job, 10-15% is welcomed.

Photographers: since I am a photographer, I will give you the inside scoop. Normally photographers are not tipped, however it is welcomed and I always feel really appreciated when my clients do tip me because only about 10% of them do, so they stand out in my mind. It can get a bit tricky tipping the photographer because it is a larger portion of your bill. You would not do a percentage but rather a flat value tip. $100 to $300 is what I normally get from my clients who want to tip me. Occasionally I will get flowers sent to me or a nice gift card. This is another way of thanking a vendor for an exceptional job done.

With all your specialists, remember, they are your team and without them the wedding would not be the day you dreamed about. If you are on a tight budget, a thoughtful handwritten thank you card after the day will go a long way!

Jen is a boutique wedding photographer based out of Beverly Hills, California.
She specializes in alternative, photojournalistic wedding photography and is known for capturing the unique definitive moments during your event.

To view more helpful photo tips go to JensTips.com and learn something new today!
Copyright © 2012 by Jen O’Sullivan http://www.jenosullivan.com

Photo Tip: Play Tic-Tac-Toe

ruleofthirds_jenosullivan

ruleofthirds

One of the basic rules of photography is called the rule of thirds. Simply put, divide your frame into three equal parts horizontally and vertically like a tic-tac-toe board. The visual hot spots are where the lines intersect. Place your main subject or area of interest on one of those hot spots. It is that simple. The hot spots when used correctly will help move the viewer through your photo more fluidly rather than a one stop, bam, right in the center shot. Once you start playing with this method, you may be surprised at how your composition will become more interesting and engaging. You may even notice that you now have to start looking at what is in the background or what falls on the other hot spots. This will make you a better photographer because you will start to pay closer attention to everything that is in your frame. Have fun!

Jen is a boutique wedding photographer based out of Beverly Hills, California.
She specializes in alternative, photojournalistic wedding photography and is known for capturing the unique definitive moments during your event.

To view more helpful photo tips go to JensTips.com and learn something new today!
Copyright © 2009 by Jen O’Sullivan http://www.jenosullivan.com

Marketing Using Newsletters (Desired Action)

The point of a newsletter is three fold: to keep your name at the front of someone’s mind, to position yourself as an expert in your field, and to get the reader to take action. The action may be as simple as getting them to click through to your website or as complex as to get them to purchase something on the spot. Either way, your newsletter should have an action for the reader. When you write an article, don’t give them the entire article. Make it a teaser so they want to got to your site to see the rest. The newsletter should not be like a conventional letter where all the info is there, but rather something of a teaser to entice their attention towards something else.

All in all, newsletters should be fun, informative, and helpful. I have looked into several companies who help you easily format your content and track your subscribers. The three I looked at most seriously were Constant Contact, My Emma, and Rate Point. Rate Point is the one I actually put my money into. It is so easy to use, and has a few more useful features that the other two do not. Best of all, it is the least expensive of the three. I pay only $10 a month for up to 500 subscribers. Constant Contact is $15 and My Emma is $30 a month for 1000 subscribers and there is a $100 set up fee.

Check out my newsletter by signing up HERE.

Jen is a boutique wedding photographer based out of Beverly Hills, California.
She specializes in alternative, photojournalistic wedding photography and is known for capturing the unique definitive moments during your event.

To view more helpful photo tips go to JensTips.com and learn something new today!
Copyright © 2009 by Jen O’Sullivan http://www.jenosullivan.com

Marketing Using Newsletters (Interest to Read)

To get someone to read the article after they have spent their hard earned second to actually open the article can also be hard. The newsletter should have an eye catching image along with an easy to read article. Do not under estimate the graphic design of your newsletter. If you do not know what you are doing when it comes to design, have someone who is a professional help you create a template. Include your logo, an image or two, your article, and your contact info. Your text should be no longer than 3 inches wide (2 inches is preferable.) There is a reason newspapers have short width columns. Your branding should also be apparent, so make sure your company logo is right at the top.

Check out my newsletter by signing up HERE.

Question 7. How will you get them to click through to your website or other click through action you desire?

ANSWER TO THE ABOVE QUESTION CAN BE SEEN BY GOING TO THE NEXT POST.

Jen is a boutique wedding photographer based out of Beverly Hills, California.
She specializes in alternative, photojournalistic wedding photography and is known for capturing the unique definitive moments during your event.

To view more helpful photo tips go to JensTips.com and learn something new today!
Copyright © 2009 by Jen O’Sullivan http://www.jenosullivan.com

Marketing Using Newsletters (Interest)

If you want people to open your newsletter, first you need to write an eye catching subject line and second you need to be consistent in your ability to write interesting, short articles. Some newsletters I receive I never open because I know the person is long winded and I do not have the time. Also, if your subject line is super intriuging and your content is not, your audience will feel burned and most likely will never open another letter, or may unsubscribe! Ouch!

Check out my newsletter by signing up HERE.

Question 6. How will you get them to read the newsletter?

ANSWER TO THE ABOVE QUESTION CAN BE SEEN BY GOING TO THE NEXT POST.

Jen is a boutique wedding photographer based out of Beverly Hills, California.
She specializes in alternative, photojournalistic wedding photography and is known for capturing the unique definitive moments during your event.

To view more helpful photo tips go to JensTips.com and learn something new today!
Copyright © 2009 by Jen O’Sullivan http://www.jenosullivan.com

Marketing Using Newsletters (Your Audience)

If you can answer who your audience is, many of the other questions will fall into place. Be specific and write it down. Categorize your audience into groups so you can send different newsletters to different groups with different content. I would not do more than three or you may find yourself never writing newsletters because you have too many to write. Your audience will be thankful for your letters if they are relevant to them.

Check out my newsletter by signing up HERE.

Question 5. How will you get people to open the newsletter?

ANSWER TO THE ABOVE QUESTION CAN BE SEEN BY GOING TO THE NEXT POST.


Jen is a boutique wedding photographer based out of Beverly Hills, California.
She specializes in alternative, photojournalistic wedding photography and is known for capturing the unique definitive moments during your event.

To view more helpful photo tips go to JensTips.com and learn something new today!
Copyright © 2009 by Jen O’Sullivan http://www.jenosullivan.com