If you are browsing godaddy.com or another URL search tool, you will want to pick a dot com rather than a dot net or other type since dot coms have the most professional sound and a dot net just seems like sloppy left overs. Just my opinion, but I know it is shared by others. Those who feel the opposite are usually the ones with the dot nets. Sorry people, just the truth!
One of the best things you can do is keep your brand consistent. When you choose your business name make sure it is also available as a dot com. Do not name yourself “XYZ Photography” and then choose a website name of www.xyzphoto.com or something else that is not the same as the dot com. It is easier for people to remember if they match. Once you pick your business name, plaster it everywhere. I made the mistake of signing up for twitter when it first came out under jenosullivan and then cancelled my account because I thought it was a waste of time. Now someone else has that user name and I learned my lesson. You will want to choose wisely if you are starting up a buisiness as this is very tricky to change once you choose. If you already have a URL that is not the actual name but something close, you may want to think about changing it. Change the business name to match the URL or vice versa.
Jen is a boutique wedding photographer based out of Beverly Hills, California.
She specializes in alternative, photojournalistic wedding photography and is known for capturing the unique definitive moments during your event.
Copyright © 2009 by Jen O’Sullivan http://www.jenosullivan.com
When it comes to CF cards, it always baffles me when I see my assistants not labeling their cards. These are usually the newbies who work for me and they learn very quickly to change their ways. Every single CF card should be labeled with your name, web address, phone number, and the word REWARD on it. Each card should also be labeled with a number and the year you purchased it. I have a set of 8 gig cards labeled 1-4, a set of 4 gig cards labeled 1-4, and a set of 2 gig cards labeled 1-8. Your cards should be stored and used in their order going forward for one event and backward for another (or however you want to set this up to make sure the cards get used evenly.) It is important to keep them in order so you can keep track of your images once the downloading begins. Even though I back up everything on two hard drives at the wedding or event, I still tend to download them straight from the cards when I get to my office. I start with card one and work my way through auditing the image count as I go to ensure that I have everything. If all your cards are numbered, then you will be sure to have all your ducks in a row. There are other obvious reasons for labeling your cards, but I am sure you get it.
Here is how mine are labeled:
CARD #1 2009
What is the difference between RAW & JPEG? In essence, RAW is the uncompressed unprocessed image data for a captured image and JPEG is the same thing only processed through your camera’s processor and compressed for best storage capacity. RAW contains all the image data, while JPEG contains only the vital data while clipping what your camera processor feels is unnecessary. While sometimes correct, many times the clipping is too much.
Old Arguments for JPEG (with counter argument in red)
- More available image bursts (buffer doesn’t fill up as fast.) Today’s cameras do not have this issue as they did in the past.
- Less time processing. Once loaded, if your images were shot correctly, all you need to do is hit “export” and you are done.
- Need more space to shoot RAW (not enough CF card space or hard drive space.) Hard Drive space and CF cards are really inexpensive.
Arguments for RAW
- Higher dynamic range.
- Better final image quality.
- Uncompressed image = no data loss.
- Ability to decide later if you want an AdobeRGB image or an sRGB.
- Shooting JPEG lacks ability to correct white balance.
- Shooting JPEG lacks ability to bring back highlight detail.
Can you correct a JPEG image in a RAW processing software? Is it the same as if you shot in RAW? Yes and no. You can import a JPEG image into a RAW processing software such as LightRoom, however you will be just masking the problems, not correcting them. If an image was shot over exposed and your highlights are blown out, you will not be able to recover them, only hide the highlight loss making your image look plasticy.
What format should I be shooting in? Whatever format you feel most comfortable in. If you have never shot RAW before feel free to shoot in RAW + JPEG for a couple times just so you have the feeling of a “safety blanket.” Once you try it, all your fears will go away when you see how easy it is to process the imagery and how fun it can be; not to mention how much better your work will look.
Is there a preferred method? Most professional photographers are now shooting RAW. There may be the occasional sports shooter out there who needs 40 shots in a row, continuous burst, but other than that, most are shooting RAW.
If I choose to shoot in RAW is there ever a reason to shoot JPEG? Yes, when you need to show your images right away to clients for a preview you will want to shoot RAW plus small JPEG. This is especially useful when a bride and groom want the earlier part of the day projected on a screen at the reception. No need for large files as the small ones are much easier to quickly edit and load for the show. There are also great little printers coming on the market where you can transmit your imagery right to the printer (no PC required) and it will print out as you shoot. Think of the possibilities! One more area would be for anything you do not care too much about. Examples might be: images of items for sale on the web, quick mug shots for reference and casting, copywork of documents. I am sure you can think of a few more such things.
All in all, RAW is the way to go. Try it, you will like it!
Your business identity is the first thing people see. Mine is in the upper right hand corner of this website and was designed by Cindi Garabedian. People will make huge assumptions based on your logo or type treatment. In the photography world, too many of us think because we are artists that also makes us designers. Sorry, but this is not true. I see some of the worst type treatments from photographers. Because I grew up in a world of graphic design and I started out as a designer first, I have a bit of an upper hand on most of my colleagues (photographers.) All this means for me is lots and lots of savings (time and money.) When it comes right down to it, if you are not good at design, hire a professional. Most graphic designers start at around $1,500 to $3,000 for a simple logo design and type treatment round. Because I am a professional photographer who also happens to be a graphic designer, I am happy to offer my quick start services for emerging photographers only to get you up and running with a great type treatment for your business at over half the cost of a traditional designer. Let me know if you would like to get started on making a better first impression. It is sad when a really great photographer gets hopped off on the internet because of a poor identity. (Above are samples of my work.)
As a business owner it is important to give back to your community for several reasons. Number one should first and foremost be just to give back. In this hard and harsh economy many people may think how can I give back when I hardly have any? Well, as a photographer your time and talent is all it will cost you and those on the receiving end truly understand the generosity of it. Second, it gets your name out there. When you do pro bono work, you always want to make sure proper credit is given in the byline of any published photo. If not for publication, you will want to get your name in the event program as the donating photographer. Three types of charities I work with are non-profit organizations to help update their marketing materials, charity auction events where I give an auction item such as a free studio session, and actual charity events where I am the event photographer. Above is a sample of one of my auction items that I have framed for the event.