I am so thrilled to pre-release my newest book: The Marketing Insomniac: Marketing For the New Economy. Here is a look inside the book. If you want to pre-order your copy, please email me at jen@jenosullivan.com or click here to see more info on the book. It is 120 pages soft cover and is packed…
______________________________________________________ Copyright © 2010 by Jen O’Sullivan http://www.jenosullivan.com Beverly Hills Wedding Photographer, Jen O’Sullivan is a boutique wedding photographer who specializes in portrait journalism. Jen O’Sullivan Boutique Wedding Photography | 357 South Robertson Boulevard, Beverly Hills, California, 90211 | 310-494-6547
Facebook can be a tricky place for many people. There are a lot of etiquette issues that need to be considered and learned before you jump in. It can be an addiction that you will love or hate. The hardest part is getting over the initial frustration of learning something new. For those of you…
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I hosted a successful Open House for Wedding And Event Specialists today at my studio in Beverly Hills. There was a lot of positive energy in the room… just the way I like it! Special thanks to Marc Dahm of Bluecat International for setting up his new Flippin’ Cool flip books booth, Melinda Piligian of…
Where is your message seen? It is said that you or your message needs to be seen or hear 6 times before someone will remember it. However, if your message is poorly written no one will remember it, ever. If your message is sent to the wrong audience, the same is true. No one will…
WHAT is your message? One of the best tag-lines I have seen from a fellow photographer is by Red-Loft Studios “Not Your Mother’s Wedding Photography.” It is fun and not expected and therefore, becomes memorable. It is called the Stickiness Factor or Viral Marketing. Remember “Where’s the beef?” or “Got Milk?” Yes, these companies spent…
Who is your messenger? This will quite possibly be the most important question you ask yourself when creating a marketing strategy. Based on a popular novel, “The Tipping Point” I will go over three important types of people to look for in helping you create a successful campaign. 1. Connectors – These are the people…
