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	<title>Beverly Hills Wedding Photographer Jen OSullivan &#187; Marketing</title>
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	<link>http://jenosullivan.com</link>
	<description>Boutique Wedding Photography based out of Beverly Hills, California. Available for worldwide coverage.</description>
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		<title>The Marketing Insomniac ~ By Beverly Hills Wedding Photographer Jen O&#8217;Sullivan</title>
		<link>http://jenosullivan.com/2011/04/the-marketing-insomniac-by-beverly-hills-wedding-photographer-jen-osullivan/</link>
		<comments>http://jenosullivan.com/2011/04/the-marketing-insomniac-by-beverly-hills-wedding-photographer-jen-osullivan/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 23:18:03 +0000</pubDate>
		<dc:creator>Jen</dc:creator>
				<category><![CDATA[ABOUT JEN]]></category>
		<category><![CDATA[approach]]></category>
		<category><![CDATA[Beverly]]></category>
		<category><![CDATA[Book]]></category>
		<category><![CDATA[brainstorming]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[Hills]]></category>
		<category><![CDATA[insomnia]]></category>
		<category><![CDATA[insomniac]]></category>
		<category><![CDATA[lucrative]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[photo]]></category>
		<category><![CDATA[photographer]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[tactics]]></category>
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		<description><![CDATA[I am so thrilled to pre-release my newest book: The Marketing Insomniac: Marketing For the New Economy. Here is a look inside the book. If you want to pre-order your copy, please email me at jen@jenosullivan.com or click here to see more info on the book. It is 120 pages soft cover and is packed [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-4517" href="http://jenosullivan.com/2011/04/the-marketing-insomniac-by-beverly-hills-wedding-photographer-jen-osullivan/marketinglogoscover2/"><img class="alignleft size-medium wp-image-4517" style="margin-right: 8px;" title="marketinglogoscover2" src="http://jenosullivan.com/wp-content/uploads/2011/04/marketinglogoscover_web-231x300.jpg" alt="" width="231" height="300" /></a>I am so thrilled to pre-release my newest book: The Marketing Insomniac: Marketing For the New Economy. Here is a look inside the book. If you want to pre-order your copy, please email me at <a href="mailto:jen@jenosullivan.com">jen@jenosullivan.com</a> or click <a href="http://www.marketinginsomniac.com">here</a> to see more info on the book. It is 120 pages soft cover and is packed with 27 of my tired and true marketing tactics as well as the most valuable aspects of successful business practice. The price of the book is $24.99.</p>
<p>Excerpt from the book:<br />
I have a problem. I can’t sleep. It’s quiet. It’s calm. It’s the perfect incubator for my mind. The moment my head hits the pillow, my brain starts working. “How can I get that client to book me?” “How can I increase my conversion rate from the trade show I just did?” “What’s the best approach to take with the new account I want to land?” Sometimes it’s simply, “How am I going to pay all my bills this month?” If that last statement is you and you own your own business, then you hold in your hands a gift.</p>
<p>This book is my gift to you. It represents the countless hours of sleep I’ve missed coming up with random ideas that work and my intense and continuous brainstorming of new and rejuvenated ways to get my business noticed. It also represents my desire to give back to those who are hurting and are in need of new life breathed into their business.        I  understand. Nothing was ever handed to me on a silver platter. I never got “in” because I knew the right person. I’ve worked  hard for every cent I make. This book is personal.</p>
<p>I honestly do not know why my brain works the way it does, but here is a  peek into my past and how my thought process works. The moment I’m told I cannot do something all I hear is, “GAME ON!” I make it my mission to prove I can. Here are some examples:</p>
<p>When I was in college for commercial photography, several of my instructors said I could not become a successful photographer and have kids. I was irritated and appalled at the time. Now I have a successful photography business and spend tons of time with my family. I give a big, “Neener, neener, neener!” to those teachers.<br />
One year, my loving and well-meaning husband told me that I couldn’t send out my holiday card because the massive cost would deplete our low funds at the time.  Backed up against that wall, I figured out a way to send them all out without spending any of my own money. In the process, I stumbled upon one of my most lucrative marketing campaigns to date.</p>
<p>I have been told over and over again that print advertising is dead. There is a reason for this. It simply does not work for small business owners because it cannot  when limited funds confine us to only one ad per year. Well, I have figured out a way to consistently get full page advertising without paying for them.</p>
<p>I hear that e-mail campaigns fail because people are immune to them. Spam filters and our brain filters go into auto delete mode if an e-mail is coming from someone we don’t know. Once again, being told it won’t or can’t work, I found a way to make it work brilliantly.</p>
<p>There are countless stories of my stubborn refusal to be limited by the consensus of how business must be run. They all reveal one thing: I’ve learned to solve problems others insist are unsolvable. As a business owner, it is my best asset. It should be yours, too. If you are not a great problem solver, not to worry. You can learn and you will get better at it the more you do it. Putting yourself up against the wall makes you think of another way around it. Allow yourself space to think it through. You will come up with a solution every time. Usually the process is fun because at the end you get a big reward.</p>
<p>Marketing. It’s one of my favorite things to do. No, I did not go to school to learn what I know. Recently, I had a colleague ask me, or rather tell me, “You went to business school, right? You must have or else I will be pretty mad at the amount of money I spent on my education.” I just smiled. What could I say? “Nope. I never went to business school. Just fun art school in Pasadena.” She would kill me  –  or her teachers.</p>
<p>Don’t get me wrong. Marketing is hard. It takes many hours of my coveted sleep time. I have become the true Marketing Insomniac. When I go to bed, the most intense time of business clarity begins. Most nights, I am right back up jotting something down within minutes of lying down. The worst is when I wake up out of a dead sleep at 3am and need to write out a thought on my computer. Eyes squinting, barely able to see the screen because it is way too bright, I madly type my thought and then stumble back to bed. Honestly, I sometimes feel like the majority of my time is spent either marketing or thinking about marketing. It is constantly on my mind. The work-a-holic in me is actually the marketing-a-holic.</p>
<p>On the following pages you’ll find marketing tips, business tools, and some productivity principles to help you stay focused. All three elements are key to having a successful marketing plan. That’s why after sharing my marketing insights in the Marketing Tactics section, I’ve included the Business Basics and Productivity Strategies sections. They are the foundations that can support great marketing. Read the entire book. Even if you have great marketing tactics, they will not be a success if your business is not run well and if you yourself are not operating in a productive way. How you set up your business and your work ethic are more important than how you execute a marketing idea.</p>
<p>Marketing comes down to one principle: Solving problems turns ideas into sales, which equals more money in your pocket. Your problems encompass everything from your branding to how you market. The solutions are only limited by your imagination, ingenuity, and determination to grow your business.</p>
<p>Enjoy!</p>
<p>~ Jen</p>
<p style="text-align: center;"><strong><img title="Jen_barbie3" src="../wp-content/uploads/2010/12/jenophoto_blog_signature.jpg" alt="" width="551" height="431" /></strong></p>
<p style="text-align: center;">
<p style="text-align: center;">
<p style="text-align: center;">Copyright © 2011 by Jen O’Sullivan <a href="http://www.jenosullivan.com/">http://www.jenosullivan.com</a></p>
<p style="text-align: center;">Beverly Hills Wedding Photographer, Jen O’Sullivan is a boutique wedding photographer who specializes in portrait journalism.</p>
<p style="text-align: center;">Jen O’Sullivan Photography | 357 South Robertson Boulevard, Beverly Hills, California, 90211 | 310-890-8174  |  <a href="mailto:jen@jenosullivan.com">jen@jenosullivan.com</a></p>
<p style="text-align: center;"><strong><a href="http://www.facebook.com/jenosullivanphoto"><img title="FacebookTab" src="http://jenosullivan.com/wp-content/uploads/2010/02/FacebookTab.jpg" alt="FacebookTab" width="62" height="62" /></a><a href="http://www.twitter.com/jenphoto"><img title="TwitterTab" src="http://jenosullivan.com/wp-content/uploads/2010/02/TwitterTab.jpg" alt="TwitterTab" width="62" height="62" /></a></strong></p>
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		<title>ASAP Mentoring: The Best Kept Secret in Photography Education</title>
		<link>http://jenosullivan.com/2010/06/asap-mentoring-the-best-kept-secret-in-photography-education/</link>
		<comments>http://jenosullivan.com/2010/06/asap-mentoring-the-best-kept-secret-in-photography-education/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 18:54:50 +0000</pubDate>
		<dc:creator>Jen</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mentoring]]></category>
		<category><![CDATA[photo]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Wedding]]></category>

		<guid isPermaLink="false">http://jenosullivan.com/2010/06/asap-mentoring-the-best-kept-secret-in-photography-education/</guid>
		<description><![CDATA[______________________________________________________ Copyright © 2010 by Jen O’Sullivan http://www.jenosullivan.com Beverly Hills Wedding Photographer, Jen O’Sullivan is a boutique wedding photographer who specializes in portrait journalism. Jen O’Sullivan Boutique Wedding Photography &#124; 357 South Robertson Boulevard, Beverly Hills, California, 90211 &#124; 310-494-6547]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.asapmentoring.com"><img class="aligncenter size-full wp-image-3703" title="Print" src="http://jenosullivan.com/wp-content/uploads/2010/06/asapmentoringheader_jen.jpg" alt="Print" width="720" height="1404" /></a></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-3704" title="Print" src="http://jenosullivan.com/wp-content/uploads/2010/06/studentreviews_jen.jpg" alt="Print" width="720" height="1404" /></p>
<p style="text-align: center;"><a href="http://www.asapmentoring.com"><img class="aligncenter size-full wp-image-3702" title="Print" src="http://jenosullivan.com/wp-content/uploads/2010/06/studentwork.jpg" alt="Print" width="720" height="1404" /></a></p>
<p style="text-align: center;"><span style="color: #000000;">______________________________________________________</span></p>
<p style="text-align: center;"><span style="color: #000000;">Copyright © 2010 by Jen O’Sullivan <a href="http://www.jenosullivan.com/">http://www.jenosullivan.com</a></span></p>
<p style="text-align: center;">Beverly Hills Wedding Photographer, Jen O’Sullivan is a boutique wedding photographer who specializes in portrait journalism.</p>
<p style="text-align: center;">Jen O’Sullivan Boutique Wedding Photography | 357 South Robertson Boulevard, Beverly Hills, California, 90211 | 310-494-6547</p>
<p style="text-align: center;"><a href="http://www.facebook.com/jenosullivanphoto"><img title="FacebookTab" src="http://jenosullivan.com/wp-content/uploads/2010/02/FacebookTab.jpg" alt="FacebookTab" width="62" height="62" /></a><a href="http://www.twitter.com/jenphoto"><img title="TwitterTab" src="http://jenosullivan.com/wp-content/uploads/2010/02/TwitterTab.jpg" alt="TwitterTab" width="62" height="62" /></a></p>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Facebook Etiquette Dos and Don&#8217;ts</title>
		<link>http://jenosullivan.com/2010/03/facebook-etiquette-dos-and-donts/</link>
		<comments>http://jenosullivan.com/2010/03/facebook-etiquette-dos-and-donts/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 06:51:31 +0000</pubDate>
		<dc:creator>Jen</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[WEDDING PHOTO BUSINESS PRACTICE]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[correct]]></category>
		<category><![CDATA[don'ts]]></category>
		<category><![CDATA[dos]]></category>
		<category><![CDATA[etiquette]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[Right]]></category>
		<category><![CDATA[rules]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[way]]></category>
		<category><![CDATA[wrong]]></category>

		<guid isPermaLink="false">http://jenosullivan.com/?p=2885</guid>
		<description><![CDATA[Facebook can be a tricky place for many people. There are a lot of etiquette issues that need to be considered and learned before you jump in. It can be an addiction that you will love or hate. The hardest part is getting over the initial frustration of learning something new. For those of you [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;"><a href="http://www.facebook.com/jenosullivanphoto"><img class="alignleft" title="FacebookTab" src="http://jenosullivan.com/wp-content/uploads/2010/02/FacebookTab.jpg" alt="FacebookTab" width="62" height="62" /></a></span>Facebook can be a tricky place for many people. There are a lot of etiquette issues that need to be considered and learned before you jump in. It can be an addiction that you will love or hate. The hardest part is getting over the initial frustration of learning something new. For those of you who have no issue with the technology, consider taking a look at HOW you are using it. Here are several dos and don&#8217;ts when it comes to Facebook Etiquette.</p>
<p><strong>GENERAL DOS AND DON&#8217;TS</strong><br />
Do use your real name.<br />
Do use a recent photo of yourself.<br />
Don&#8217;t use one from 10 years ago.<br />
Do keep it updated.<br />
Don’t untag yourself in a picture because you look funky. It is the fun of Facebook and laugh it off.<br />
Do untag yourself if it is a totally inappropriate photo. You may want to contact the person who posted it and kindly ask them to remove it.<br />
Do tag the photos you post with your friends.<br />
Do consider what Facebook is every time you post something. It is SOCIAL.<br />
Don&#8217;t friend people you don&#8217;t know just because you want more business. Fishing for people may get you socially banned.<br />
Do spend time building your community.<br />
Don&#8217;t poke people. It&#8217;s lame! <img src='http://jenosullivan.com/wp-includes/images/smilies/icon_razz.gif' alt=':P' class='wp-smiley' /><br />
Do update your status often.<br />
Don&#8217;t update about mundane activities or that you are on vacation (a thief&#8217;s dream!)<br />
Do be careful what you post. Your boss might be watching.<br />
Don&#8217;t get hung up on the small stuff such people unfriending you, or friends not pushing the like button, or friends not seeing your post.</p>
<p><strong>UNDER YOUR INFO TAB</strong><br />
Do have a complete profile.<br />
Don&#8217;t use your home address<br />
Do join groups and pages and get involved.<br />
Don&#8217;t put false information up.<br />
Do include some fun things about yourself such as favorite TV shows or activities you are into.<br />
Don&#8217;t or Do include your religion. This is up to you, but I recommend not posting that you are a fanatic about anything. Of course if you are a fanatic, you would want to post your views, and post it everywhere, but if your goal is to make connections to eventually build your business you are better off being sort of neutral. Neutral opinionated. Have a voice, but don&#8217;t force anything down anyone&#8217;s throat. Hope that makes sense.<br />
<strong><br />
UNDER YOUR HOME TAB</strong><br />
Do hit the LIKE button as often as you can.<br />
Do comment on your newsfeed under the Home button.<br />
Do check people&#8217;s birthdays and write a Happy Birthday note on their wall.<br />
Don&#8217;t leave your website as a signature when you comment on things, that would be like chiming in at a cocktail party and after every conversation forcing your business card into the person&#8217;s pocket.</p>
<p><strong>UNDER YOUR WALL TAB</strong><br />
Don&#8217;t <em>only</em> post marketing things. Again, think social.<br />
Do send private messages rather than post too personal items on people&#8217;s walls.<br />
Don&#8217;t feel like you have to be the last person to speak on your wall posts.<br />
Do unfriend people whom you think are misusing Facebook.<br />
Don&#8217;t unfriend someone you know just because they are bothering you with their updates.<br />
Do HIDE them. Click to the right of their post and hit &#8220;Hide.&#8221; To un-hide them go to the bottom of your News Feed page and click on the link &#8220;Edit Options.&#8221; There you can Add them back in.<br />
Don&#8217;t let them know you have hidden them. They will never know.<br />
Do know your audience (friends) and post accordingly.<br />
Do pick a personal area or areas you would like to share and keep it light.<br />
Do update with photos as often as you can. People are drawn to photos.</p>
<p><strong>RULES IF YOU ARE A BUSINESS OWNER</strong><br />
Don&#8217;t spend too much time playing the Facebook games. It will make you look like you have WAY too much time on your hands. Successful people are not time wasters.<br />
Don&#8217;t send people Wall graffiti.<br />
Don&#8217;t put &#8220;woe is me&#8221; status updates on your profile. It&#8217;s not good for business.<br />
Do have fun with your time on Facebook and don&#8217;t get too crazy with it. It is addicting so BEWARE!!! <img src='http://jenosullivan.com/wp-includes/images/smilies/icon_razz.gif' alt=':P' class='wp-smiley' /> </p>
<p>These &#8220;dos and don&#8217;ts&#8221; are just a place to start. You may not agree with everything I have said or you may wish to add to this topic so I would love your comments and feedback on this post. I am always interested in other&#8217;s opinions.</p>
<p style="text-align: center;">~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~</p>
<p style="text-align: center;"><span style="color: #000000;">Copyright © 2010 by Jen O’Sullivan <a href="http://www.jenosullivan.com/">http://www.jenosullivan.com</a><br />
Beverly Hills Wedding Photographer, Jen O’Sullivan is a boutique wedding photographer who specializes in portrait journalism.<br />
Jen O’Sullivan Boutique Wedding Photography | 357 South Robertson Boulevard, Beverly Hills, California, 90211 | 310-494-6547<br />
<a href="http://www.facebook.com/jenosullivanphoto"><img title="FacebookTab" src="http://jenosullivan.com/wp-content/uploads/2010/02/FacebookTab.jpg" alt="FacebookTab" width="62" height="62" /></a><a href="http://www.twitter.com/jenphoto"><img title="TwitterTab" src="http://jenosullivan.com/wp-content/uploads/2010/02/TwitterTab.jpg" alt="TwitterTab" width="62" height="62" /></a></span></p>
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		<title>Wedding And Event Specialists Open House</title>
		<link>http://jenosullivan.com/2010/03/wedding-and-event-specialists-open-house/</link>
		<comments>http://jenosullivan.com/2010/03/wedding-and-event-specialists-open-house/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 05:14:42 +0000</pubDate>
		<dc:creator>Jen</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[WEDDING PHOTO BUSINESS PRACTICE]]></category>
		<category><![CDATA["Wedding And Event Specialists"]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[groups]]></category>
		<category><![CDATA[house]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[open]]></category>
		<category><![CDATA[specialists]]></category>
		<category><![CDATA[Wedding]]></category>

		<guid isPermaLink="false">http://jenosullivan.com/?p=2860</guid>
		<description><![CDATA[I hosted a successful Open House for Wedding And Event Specialists today at my studio in Beverly Hills. There was a lot of positive energy in the room&#8230; just the way I like it! Special thanks to Marc Dahm of Bluecat International for setting up his new Flippin&#8217; Cool flip books booth, Melinda Piligian of [...]]]></description>
			<content:encoded><![CDATA[<p>I hosted a successful Open House for <a href="http://www.weddingandeventspecialists.com" target="_blank">Wedding And Event Specialists</a> today at my studio in Beverly Hills. There was a lot of positive energy in the room&#8230; just the way I like it! <img src='http://jenosullivan.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' />  Special thanks to Marc Dahm of <a href="http://www.bluecatweddings.com" target="_blank">Bluecat International</a> for setting up his new Flippin&#8217; Cool flip books booth, Melinda Piligian of <a href="http://www.cakegoodness.com" target="_blank">CAKEgoodness</a> for bringing her new and most fabulous &#8220;CAKEpops,&#8221; and Sabrina Vegnone of <a href="http://www.sabrinassweetery.com" target="_blank">Sabrina&#8217;s Sweetery</a> for bringing her delicious mini cookie bites!</p>
<p>Here are a few snaps my assistants, <a href="http://www.santiagovalencia.com/" target="_blank">Santiago Valencia</a> and <a href="http://www.samanthalogan.com/" target="_blank">Samantha Logan</a> took during the one hour event.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-2832" title="20100303_0001_jenosullivan" src="http://jenosullivan.com/wp-content/uploads/2010/03/20100303_0001_jenosullivan.jpg" alt="20100303_0001_jenosullivan" width="918" height="612" /></p>
<p style="text-align: center;">Melinda&#8217;s yummy (and I mean YUMMY) CAKEpops.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-2835" title="20100303_0004_jenosullivan" src="http://jenosullivan.com/wp-content/uploads/2010/03/20100303_0004_jenosullivan.jpg" alt="20100303_0004_jenosullivan" width="612" height="918" /></p>
<p style="text-align: center;">Sabrina&#8217;s delectable mini cookies. (the lemon were my faves!)</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-2834" title="20100303_0003_jenosullivan" src="http://jenosullivan.com/wp-content/uploads/2010/03/20100303_0003_jenosullivan.jpg" alt="20100303_0003_jenosullivan" width="612" height="918" /></p>
<p style="text-align: center;">Wedding And Event Specialists information brochures.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-2833" title="20100303_0002_jenosullivan" src="http://jenosullivan.com/wp-content/uploads/2010/03/20100303_0002_jenosullivan.jpg" alt="20100303_0002_jenosullivan" width="918" height="612" /></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-2839" title="20100303_0008_jenosullivan" src="http://jenosullivan.com/wp-content/uploads/2010/03/20100303_0008_jenosullivan.jpg" alt="20100303_0008_jenosullivan" width="918" height="612" /></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-2837" title="20100303_0006_jenosullivan" src="http://jenosullivan.com/wp-content/uploads/2010/03/20100303_0006_jenosullivan.jpg" alt="20100303_0006_jenosullivan" width="918" height="612" /></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-2836" title="20100303_0005_jenosullivan" src="http://jenosullivan.com/wp-content/uploads/2010/03/20100303_0005_jenosullivan.jpg" alt="20100303_0005_jenosullivan" width="918" height="612" /></p>
<p style="text-align: center;"><img title="20100303_0007_jenosullivan" src="http://jenosullivan.com/wp-content/uploads/2010/03/20100303_0007_jenosullivan.jpg" alt="20100303_0007_jenosullivan" width="918" height="612" /></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-2847" title="20100303_0016_jenosullivan" src="http://jenosullivan.com/wp-content/uploads/2010/03/20100303_0016_jenosullivan.jpg" alt="20100303_0016_jenosullivan" width="918" height="612" /></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-2846" title="20100303_0015_jenosullivan" src="http://jenosullivan.com/wp-content/uploads/2010/03/20100303_0015_jenosullivan.jpg" alt="20100303_0015_jenosullivan" width="918" height="612" /></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-2845" title="20100303_0014_jenosullivan" src="http://jenosullivan.com/wp-content/uploads/2010/03/20100303_0014_jenosullivan.jpg" alt="20100303_0014_jenosullivan" width="918" height="612" /></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-2844" title="20100303_0013_jenosullivan" src="http://jenosullivan.com/wp-content/uploads/2010/03/20100303_0013_jenosullivan.jpg" alt="20100303_0013_jenosullivan" width="918" height="612" /></p>
<p style="text-align: center;"><img title="20100303_0018_jenosullivan" src="http://jenosullivan.com/wp-content/uploads/2010/03/20100303_0018_jenosullivan.jpg" alt="20100303_0018_jenosullivan" width="918" height="612" /></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-2843" title="20100303_0012_jenosullivan" src="http://jenosullivan.com/wp-content/uploads/2010/03/20100303_0012_jenosullivan.jpg" alt="20100303_0012_jenosullivan" width="918" height="612" /></p>
<p style="text-align: center;"><img title="20100303_0017_jenosullivan" src="http://jenosullivan.com/wp-content/uploads/2010/03/20100303_0017_jenosullivan.jpg" alt="20100303_0017_jenosullivan" width="918" height="612" /></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-2842" title="20100303_0011_jenosullivan" src="http://jenosullivan.com/wp-content/uploads/2010/03/20100303_0011_jenosullivan.jpg" alt="20100303_0011_jenosullivan" width="918" height="612" /></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-2841" title="20100303_0010_jenosullivan" src="http://jenosullivan.com/wp-content/uploads/2010/03/20100303_0010_jenosullivan.jpg" alt="20100303_0010_jenosullivan" width="918" height="612" /></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-2840" title="20100303_0009_jenosullivan" src="http://jenosullivan.com/wp-content/uploads/2010/03/20100303_0009_jenosullivan.jpg" alt="20100303_0009_jenosullivan" width="918" height="612" /></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-2859" title="20100303_0028_jenosullivan" src="http://jenosullivan.com/wp-content/uploads/2010/03/20100303_0028_jenosullivan.jpg" alt="20100303_0028_jenosullivan" width="918" height="612" /></p>
<p style="text-align: center;">Mark with is trusted (and might I add extremely talented photographer) office manager, Brittany. Check out her work here: <a href="http://www.noirseries.com/" target="_blank">http://www.noirseries.com/</a></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-2858" title="20100303_0027_jenosullivan" src="http://jenosullivan.com/wp-content/uploads/2010/03/20100303_0027_jenosullivan.jpg" alt="20100303_0027_jenosullivan" width="918" height="612" /></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-2857" title="20100303_0026_jenosullivan" src="http://jenosullivan.com/wp-content/uploads/2010/03/20100303_0026_jenosullivan.jpg" alt="20100303_0026_jenosullivan" width="918" height="612" /></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-2856" title="20100303_0025_jenosullivan" src="http://jenosullivan.com/wp-content/uploads/2010/03/20100303_0025_jenosullivan.jpg" alt="20100303_0025_jenosullivan" width="918" height="612" /></p>
<p style="text-align: center;"><img title="20100303_0021_jenosullivan" src="http://jenosullivan.com/wp-content/uploads/2010/03/20100303_0021_jenosullivan.jpg" alt="20100303_0021_jenosullivan" width="918" height="612" /></p>
<p style="text-align: center;"><img title="20100303_0019_jenosullivan" src="http://jenosullivan.com/wp-content/uploads/2010/03/20100303_0019_jenosullivan.jpg" alt="20100303_0019_jenosullivan" width="918" height="612" /></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-2855" title="20100303_0024_jenosullivan" src="http://jenosullivan.com/wp-content/uploads/2010/03/20100303_0024_jenosullivan.jpg" alt="20100303_0024_jenosullivan" width="918" height="612" /></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-2854" title="20100303_0023_jenosullivan" src="http://jenosullivan.com/wp-content/uploads/2010/03/20100303_0023_jenosullivan.jpg" alt="20100303_0023_jenosullivan" width="918" height="612" /></p>
<p style="text-align: center;">Some guests taking a look at their &#8220;created on the spot&#8221; flip books. These things are super cool!</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-2853" title="20100303_0022_jenosullivan" src="http://jenosullivan.com/wp-content/uploads/2010/03/20100303_0022_jenosullivan.jpg" alt="20100303_0022_jenosullivan" width="918" height="612" /></p>
<p style="text-align: center;"><em><strong>Guests in attendance of the <a href="http://www.weddingandeventspecialists.com" target="_blank">Wedding And Event Specialists</a> Open House </strong></em><br />
(in first name alphabetical order.)</p>
<p style="text-align: center;">Members:</p>
<p style="text-align: center;"><strong>Betsy diFrancesca</strong><br />
Betsy diFrancesca Hair &amp; Makeup<br />
(818) 786-0422<br />
betsy@betsymh.com<br />
<a href="http://www.betsymh.com" target="_blank">www.betsymh.com</a></p>
<p style="text-align: center;"><strong>Jaime Macias</strong><br />
Lensley, LLC (Automated Portrait Studios)<br />
(310) 895-0974<br />
jaime@lensley.com<br />
<a href="http://lensley.com" target="_blank">http://lensley.com</a></p>
<p style="text-align: center;"><strong>Jen O&#8217;Sullivan</strong><br />
Jen O&#8217;Sullivan Boutique Wedding Photography<br />
357 South Robertson Boulevard<br />
Beverly Hills, California 90211<br />
(310) 494-6547<br />
jen@jenosullivan.com<br />
<a href="http://www.jenosullivan.com">http://www.jenosullivan.com</a></p>
<p style="text-align: center;"><strong>Lorna Small</strong><br />
Small World Travel (Destination Weddings and Honeymoon Specialist)<br />
(310) 397-2704<br />
lorna@small-world-travel.com<br />
<a href="http://www.small-world-travel.com">www.small-world-travel.com</a><br />
<a href="http://www.onelovetravelclub.com">www.onelovetravelclub.com</a></p>
<p style="text-align: center;"><strong>Marc Dahm</strong><br />
Bluecat International, LLC (Videography and Flip Books)<br />
357 S. Robertson Blvd<br />
Beverly Hills, CA 90211<br />
(310) 360-0631<br />
<a href="http://marc@bluecatintl.com">marc@bluecatintl.com</a></p>
<p style="text-align: center;"><strong>Melinda Piligian</strong><br />
CAKEgoodness (Cake Artisit)<br />
(661) 755-1367<br />
info@cakegoodness.com<br />
<a href="http://www.cakegoodness.com">www.cakegoodness.com</a></p>
<p style="text-align: center;">Guests:</p>
<p style="text-align: center;"><strong>Arley Ann Laman</strong><br />
Events Me! (Event Planner)<br />
(310) 909-4049<br />
arleyannlaman@gmail.com<br />
<a href="http://www.aalstudios.com">www.aalstudios.com</a></p>
<p style="text-align: center;"><strong>Cheryl Jablow</strong><br />
Social Frog Designs (Event Producer and Custom Correspondence)<br />
(661) 722-9966<br />
cheryl@socialfrog.com<br />
<a href="http://www.socialfrog.com">www.socialfrog.com</a></p>
<p style="text-align: center;"><strong>Rev. Clint Hufft</strong> (Officiant)<br />
(323) 936-9027<br />
revhufft@mac.com<br />
<a href="http://www.ReverendClint.com">www.ReverendClint.com</a></p>
<p style="text-align: center;"><strong>Gretchen Gill Durgan</strong><br />
Flower Power L.A.<br />
(310) 923-1322<br />
moreinfo@flowerpowerla.com<br />
<a href="http://www.flowerpowerla.com">www.flowerpowerla.com</a><br />
<strong><br />
Joanna Chong</strong><br />
J. Soiree (Event Producer)<br />
(323) 244-8865<br />
joannachong@gmail.com<br />
<a href="http://www.joanna-chong.blogspot.com">www.joanna-chong.blogspot.com</a><br />
<a href="http://www.jsoiree-events.com">www.jsoiree-events.com</a></p>
<p style="text-align: center;"><strong>Josh Kafka</strong><br />
Blisscape (Travel and Bliss Agent)<br />
877-78-BLISS<br />
josh@blisscape.com<br />
<a href="http://www.blisscape.com">www.blisscape.com</a></p>
<p style="text-align: center;"><strong>Julia Hewitt </strong><br />
Eventures Inc. (Event Producer)<br />
(818) 673-2961<br />
Julia@eventuresinc.net<br />
<a href="http://www.eventuresinc.net">www.eventuresinc.net</a></p>
<p style="text-align: center;"><strong>Mary Jean Valente</strong><br />
A Ceremony of the Heart (Officiant)<br />
(323) 650-3020<br />
mjvalente@prodigy.net<br />
<a href="http://www.ceremonyoftheheart.com">www.ceremonyoftheheart.com</a></p>
<p style="text-align: center;"><strong>Michael Quarterman</strong><br />
Sound Stills (DJ and Photography)<br />
(310) 729-2200<br />
mqueman@yahoo.com<br />
<a href="http://www.soundstills.com">http://www.soundstills.com</a></p>
<p style="text-align: center;"><strong>Nesly Palacios</strong><br />
Nesly&#8217;s Floral Design &amp; Events<br />
(323) 428-7017 cell<br />
neslyp@sbcglobal.net<br />
<a href="http://www.neslysfloraldesignandevents.com">www.neslysfloraldesignandevents.com</a></p>
<p style="text-align: center;"><strong>Pam Bloch</strong><br />
Celebration Cards (Wedding Branding and Couture Invitations)<br />
(877) 725-7897<br />
pam@celebrationcards.com<br />
<a href="http://www.celebrationcards.com">www.celebrationcards.com</a></p>
<p style="text-align: center;"><strong>Sabrina Vegnone</strong><br />
Sabrina&#8217;s Sweetery (Custom Cookies)<br />
(323) 632-8470<br />
sabrina@sabrinassweetery.com<br />
<a href="http://www.SabrinasSweetery.com">www.SabrinasSweetery.com</a></p>
<p style="text-align: center;"><strong>Tami Brown</strong><br />
Celebrate with Tami Brown (Certified Wedding Planner)<br />
(310) 691-9961<br />
tami@celebratewithtamibrown.com<br />
<a href="http://www.celebratewithtamibrown.com">www.celebratewithtamibrown.com</a></p>
<p style="text-align: center;"><strong>Tara Dowburd-Luftman</strong><br />
Make-Up Therapy (Make-Up Artist)<br />
(310) 709-6585<br />
tara@makeuptherapy.com<br />
<a href="http://www.makeuptherapy.com">www.makeuptherapy.com</a></p>
<p style="text-align: center;">~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~</p>
<p style="text-align: center;"><span style="color: #000000;">Copyright © 2010 by Jen O’Sullivan <a href="http://www.jenosullivan.com/">http://www.jenosullivan.com</a><br />
Beverly Hills Wedding Photographer, Jen O’Sullivan is a boutique wedding photographer who specializes in portrait journalism.<br />
Jen O’Sullivan Boutique Wedding Photography | 357 South Robertson Boulevard, Beverly Hills, California, 90211 | 310-494-6547<br />
<a href="http://www.facebook.com/jenosullivanphoto"><img title="FacebookTab" src="http://jenosullivan.com/wp-content/uploads/2010/02/FacebookTab.jpg" alt="FacebookTab" width="62" height="62" /></a><a href="http://www.twitter.com/jenphoto"><img title="TwitterTab" src="http://jenosullivan.com/wp-content/uploads/2010/02/TwitterTab.jpg" alt="TwitterTab" width="62" height="62" /></a></span></p>
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		</item>
		<item>
		<title>Marketing: Where is Your Message Seen?</title>
		<link>http://jenosullivan.com/2010/02/marketing-where-is-your-message-seen/</link>
		<comments>http://jenosullivan.com/2010/02/marketing-where-is-your-message-seen/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 08:45:18 +0000</pubDate>
		<dc:creator>Jen</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[WEDDING PHOTO BUSINESS PRACTICE]]></category>
		<category><![CDATA[Collectors]]></category>
		<category><![CDATA[Connectors]]></category>
		<category><![CDATA[Convincers]]></category>
		<category><![CDATA[emails]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[factor]]></category>
		<category><![CDATA[immunity]]></category>
		<category><![CDATA[memorable]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[message X messenger]]></category>
		<category><![CDATA[nontraditional]]></category>
		<category><![CDATA[phone]]></category>
		<category><![CDATA[photographer]]></category>
		<category><![CDATA[stickiness]]></category>
		<category><![CDATA[strategies]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[tactics]]></category>
		<category><![CDATA[traditional]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[Wedding]]></category>

		<guid isPermaLink="false">http://jenosullivan.com/?p=2760</guid>
		<description><![CDATA[Where is your message seen? It is said that you or your message needs to be seen or hear 6 times before someone will remember it. However, if your message is poorly written no one will remember it, ever. If your message is sent to the wrong audience, the same is true. No one will [...]]]></description>
			<content:encoded><![CDATA[<p><em><strong>Where is your message seen?</strong></em></p>
<p>It is said that you or your message needs to be seen or hear 6 times before someone will remember it. However, if your message is poorly written no one will remember it, ever. If your message is sent to the wrong audience, the same is true. No one will ever receive or remember it and all your efforts will be in vain. The environment you choose to throw your message into is equally important as WHO your messenger is and WHAT your message is about. Think in terms of demographics. What are you trying to sell? Who buys what you are trying to sell? Where are those people? It would be odd to sell wedding photography to bankers. Sure a couple may be engaged but that is not a solid resource for you as a wedding photographer.</p>
<p>If you think Facebook is the correct place to market your business, think long and hard before taking that leap. Know your audience (friends). What are they interested in? Will they appreciate your message being shoved down their throat again and again or will they just make you &#8220;hidden&#8221; in their news feed. This is a very real issue that is causing concern for people who couldn&#8217;t fathom being &#8220;hidden.&#8221; So, is social networking the wave of the marketing future? In some ways yes, and in some ways an emphatic NO. What do people value most today? They value face time. A simple phone call. A chat over coffee or tea. Lunch together. They value the opinion of people they know, like, and trust. This is what will bring you business. Invest in some key people in your industry or people who can help spread the word. I am not talking about training them. I am talking about building a friendship with them. Something that goes beyond marketing. The reason social networking became so popular in the first place. We went from being reclusive, only go out on Friday nights people to &#8220;hanging out&#8221; all the time (even at work) people on Facebook. The downfall is how filled with marketing tactics it has become. Be careful and be wise when you deal with Facebook.</p>
<p>All in all, Facebook is just one area you can start your &#8220;Tipping Point&#8221; campaign. It is in building relationships beyond the scope of just your inner circle. You need to think bigger, larger, wider, vaster than you could even imagine. Do it now. Don&#8217;t just sit on this information or you will forget it. Make some lists, contact some people, and get moving!</p>
<p>Upcoming Lecture Series: Facebook &#8220;The Dos &amp; Don&#8217;ts&#8221;   Contact Jen for more details <a href="mailto:jen@jenosullivan.com">jen@jenosullivan.com</a></p>
<p>Click <a href="http://jenosullivan.com/2010/02/marketing-go-beyond-the-traditional/">HERE</a> to go back to the beginning of this topic.</p>
<p style="text-align: center;">
<p style="text-align: center;"><span style="color: #000000;">Copyright © 2010 by Jen O’Sullivan <a href="http://www.jenosullivan.com/">http://www.jenosullivan.com</a></span></p>
<p style="text-align: center;"><span style="color: #000000;">Beverly Hills Wedding Photographer, Jen O’Sullivan is a boutique wedding photographer who specializes in portrait journalism.<br />
</span></p>
<p style="text-align: center;"><span style="color: #000000;">Jen O’Sullivan Boutique Wedding Photography | 357 South Robertson Boulevard, Beverly Hills, California, 90211 | 310-494-6547</span></p>
<p style="text-align: center;"><a href="http://www.facebook.com/jenosullivanphoto"><img title="FacebookTab" src="http://jenosullivan.com/wp-content/uploads/2010/02/FacebookTab.jpg" alt="FacebookTab" width="62" height="62" /></a><a href="http://www.twitter.com/jenphoto"><img title="TwitterTab" src="http://jenosullivan.com/wp-content/uploads/2010/02/TwitterTab.jpg" alt="TwitterTab" width="62" height="62" /></a></p>
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		</item>
		<item>
		<title>Marketing: What is Your Message?</title>
		<link>http://jenosullivan.com/2010/02/marketing-what-is-your-message/</link>
		<comments>http://jenosullivan.com/2010/02/marketing-what-is-your-message/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 08:43:11 +0000</pubDate>
		<dc:creator>Jen</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[WEDDING PHOTO BUSINESS PRACTICE]]></category>
		<category><![CDATA[Collectors]]></category>
		<category><![CDATA[Connectors]]></category>
		<category><![CDATA[Convincers]]></category>
		<category><![CDATA[emails]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[factor]]></category>
		<category><![CDATA[immunity]]></category>
		<category><![CDATA[memorable]]></category>
		<category><![CDATA[message X messenger]]></category>
		<category><![CDATA[nontraditional]]></category>
		<category><![CDATA[phone]]></category>
		<category><![CDATA[stickiness]]></category>
		<category><![CDATA[strategies]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[traditional]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://jenosullivan.com/?p=2759</guid>
		<description><![CDATA[WHAT is your message? One of the best tag-lines I have seen from a fellow photographer is by Red-Loft Studios &#8220;Not Your Mother&#8217;s Wedding Photography.&#8221; It is fun and not expected and therefore, becomes memorable. It is called the Stickiness Factor or Viral Marketing. Remember &#8220;Where&#8217;s the beef?&#8221; or &#8220;Got Milk?&#8221; Yes, these companies spent [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><em><strong>WHAT is your message?</strong></em></p>
<p style="text-align: left;">One of the best tag-lines I have seen from a fellow photographer is by <a href="http://www.redloftstudios.com/main.php" target="_blank">Red-Loft Studios</a> &#8220;Not Your Mother&#8217;s Wedding Photography.&#8221; It is fun and not expected and therefore, becomes memorable. It is called the Stickiness Factor or Viral Marketing. Remember &#8220;Where&#8217;s the beef?&#8221; or &#8220;Got Milk?&#8221; Yes, these companies spent millions on marketing, something we, as small business owners do not have. But you can still make your business memorable with your marketing. Can you hit on an emotion, or team up with a charity? A photographer friend of mine, <a href="http://www.johnnabrynn.com/" target="_blank">Johnna Bockover</a> introduced herself to me through a photo contest called <a href="http://www.starshooter.org/" target="_blank">Star Shooter</a> whereby entrant fees goes to giving underprivileged kids the opportunity to be photographers themselves through workshops. This is smart marketing that gives back. It takes a lot of time and effort so if you choose to align with a charity, pick something you feel strongly about or start your own.</p>
<p>If charity work is not for you, think in terms of viral. What makes something viral? On Youtube, why do you click on something? The only things I click on are those from people I know, like, and trust. This goes back to the &#8220;Who&#8221; of your marketing strategy. See how they are all linked? To make your tag-line or marketing campaign memorable follow these guidelines: make it funny, out of the ordinary, unexpected, or grammatically incorrect. Ask yourself: &#8220;Why would anyone want to pass on my message?&#8221; &#8220;Can I include an incentive?&#8221; What your message is will make or break you so think long and hard before you speak!</p>
<p>Click <a href="http://jenosullivan.com/2010/02/marketing-where-is-your-message-seen/">HERE</a> for &#8220;Where is Your Message Seen?&#8221;</p>
<p>Click <a href="../2010/02/marketing-go-beyond-the-traditional/">HERE</a> to go back to the beginning of this topic.</p>
<p style="text-align: left;">
<p style="text-align: center;">
<p style="text-align: center;"><span style="color: #000000;">Copyright © 2010 by Jen O’Sullivan <a href="http://www.jenosullivan.com/">http://www.jenosullivan.com</a></span></p>
<p style="text-align: center;"><span style="color: #000000;">Beverly Hills Wedding Photographer, Jen O’Sullivan is a boutique wedding photographer who specializes in portrait journalism.<br />
</span></p>
<p style="text-align: center;"><span style="color: #000000;">Jen O’Sullivan Boutique Wedding Photography | 357 South Robertson Boulevard, Beverly Hills, California, 90211 | 310-494-6547</span></p>
<p style="text-align: center;"><a href="http://www.facebook.com/jenosullivanphoto"><img title="FacebookTab" src="http://jenosullivan.com/wp-content/uploads/2010/02/FacebookTab.jpg" alt="FacebookTab" width="62" height="62" /></a><a href="http://www.twitter.com/jenphoto"><img title="TwitterTab" src="http://jenosullivan.com/wp-content/uploads/2010/02/TwitterTab.jpg" alt="TwitterTab" width="62" height="62" /></a></p>
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		</item>
		<item>
		<title>Marketing: Who is Your Messenger?</title>
		<link>http://jenosullivan.com/2010/02/marketing-who-is-your-messenger/</link>
		<comments>http://jenosullivan.com/2010/02/marketing-who-is-your-messenger/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 08:41:16 +0000</pubDate>
		<dc:creator>Jen</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[WEDDING PHOTO BUSINESS PRACTICE]]></category>
		<category><![CDATA[Collectors]]></category>
		<category><![CDATA[Connectors]]></category>
		<category><![CDATA[Convincers]]></category>
		<category><![CDATA[emails]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[factor]]></category>
		<category><![CDATA[immunity]]></category>
		<category><![CDATA[memorable]]></category>
		<category><![CDATA[message X messenger]]></category>
		<category><![CDATA[nontraditional]]></category>
		<category><![CDATA[phone]]></category>
		<category><![CDATA[stickiness]]></category>
		<category><![CDATA[strategies]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[traditional]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://jenosullivan.com/?p=2758</guid>
		<description><![CDATA[Who is your messenger? This will quite possibly be the most important question you ask yourself when creating a marketing strategy. Based on a popular novel, &#8220;The Tipping Point&#8221; I will go over three important types of people to look for in helping you create a successful campaign. 1. Connectors &#8211; These are the people [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><em><strong>Who is your messenger?</strong></em><br />
This will quite possibly be the most important question you ask yourself when creating a marketing strategy.</p>
<p style="text-align: left;">Based on a popular novel, &#8220;<a href="http://www.amazon.com/gp/product/0316346624?ie=UTF8&amp;tag=jeosubl-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0316346624" target="_blank">The Tipping Point</a>&#8221; I will go over three important types of people to look for in helping you create a successful campaign.</p>
<p style="text-align: left;">1. Connectors &#8211; These are the people who know EVERYONE. They collect people like you might collect stamps (or Facebook friends.) The difference, is they stay in contact with these people, through birthday cards, anniversary cards, simple phone calls. They are extremely talented at keeping up with their people on a simple level. They are acquaintances with everyone but on a different level than most people are with their acquaintances. They have a certain social graciousness that allows them to be a casually strong acquaintance. They are the ones who have connected you to many of your friends. Think about the people in your life and how you know them. If you write out a list of everyone you know (other than family) you will start to see a pattern of a majority of the people connecting back to one person. This is a Connector.</p>
<p style="text-align: left;">ACTION: Ask yourself &#8220;Who are the Connectors in my life?&#8221; and get them on board with your campaign.</p>
<p style="text-align: left;">2. Collectors &#8211; These people collect information. They seek out everything and they genuinely love to help. Their goal in life is to keep the world in check. They are the ones who correct the Consumer Reports, contact the Better Business Bureau, and write to the state officials. They are right about any given topic they talk about, however they are honest and unselfish. These people can be extremely powerful in their opinion because of this fact alone: They help because they like to help. That&#8217;s it.</p>
<p style="text-align: left;">ACTION: Make sure your website is up to date and all your info is solid. Collectors will be the ones to thoroughly look at your info before they make a judgment. If you can find one of these people and bring them on board, they can help you tie up any loose ends. They will also be the ones to bring you business once they are sold on your products and services.</p>
<p style="text-align: left;">3. Convincers &#8211; These are your brand ambassadors: the people who can and will sell you anything and everything. They are the salespeople of the world. You know who they are the moment you meet them because they are emotionally contagious. It is like you have known them your whole life and yet just met them. There is something about them that genuinely draws you in and you love them for it. There is only one person I have ever met who is truly this type of person. <a href="http://www.joebuissink.com/" target="_blank">Joe Buissink</a>. This guy is the most gregarious lover of life and people you will ever meet. The next time you get the chance to see him, make yourself go up and say hello and you will instantly see what I mean.</p>
<p style="text-align: left;">ACTION: For starting trends within your own business you will need to find the &#8220;Convincers&#8221; of the youth. I like to call them my &#8220;Street Team.&#8221; They are my brand ambassadors who are out their telling people about my company. They are a simple group from a diverse background that encompasses all three types of people: Connectors, Collectors, and Convincers. They are my partners. I help them and they help me. We work together to create better businesses, a deeper understanding of our cultures, and an awareness of one another that only comes through partnership. It is simple, really. There are simple but powerful ways in which we all can help each other obtain our goals and by working together we create a synergy that can only be created when people pool their resources. My strengths become your strengths, your strengths become my strengths. Gold! Feel free to contact me about becoming a part of my &#8220;Street Team!&#8221; <img src='http://jenosullivan.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' />  <a href="mailto:jen@jenosullivan.com">jen@jenosullivan.com</a></p>
<p style="text-align: left;">Click <a href="http://jenosullivan.com/2010/02/marketing-what-is-your-message/">HERE</a> for &#8220;What is Your Message?&#8221;</p>
<p style="text-align: left;">Click <a href="../2010/02/marketing-go-beyond-the-traditional/">HERE</a> to go back to the beginning of this topic.</p>
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<p style="text-align: center;"><span style="color: #000000;">Copyright © 2010 by Jen O’Sullivan <a href="http://www.jenosullivan.com/">http://www.jenosullivan.com</a></span></p>
<p style="text-align: center;"><span style="color: #000000;">Beverly Hills Wedding Photographer, Jen O’Sullivan is a boutique wedding photographer who specializes in portrait journalism.<br />
</span></p>
<p style="text-align: center;"><span style="color: #000000;">Jen O’Sullivan Boutique Wedding Photography | 357 South Robertson Boulevard, Beverly Hills, California, 90211 | 310-494-6547</span></p>
<p style="text-align: center;"><a href="http://www.facebook.com/jenosullivanphoto"><img title="FacebookTab" src="http://jenosullivan.com/wp-content/uploads/2010/02/FacebookTab.jpg" alt="FacebookTab" width="62" height="62" /></a><a href="http://www.twitter.com/jenphoto"><img title="TwitterTab" src="http://jenosullivan.com/wp-content/uploads/2010/02/TwitterTab.jpg" alt="TwitterTab" width="62" height="62" /></a></p>
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		<title>Marketing: Go beyond the traditional</title>
		<link>http://jenosullivan.com/2010/02/marketing-go-beyond-the-traditional/</link>
		<comments>http://jenosullivan.com/2010/02/marketing-go-beyond-the-traditional/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 08:39:24 +0000</pubDate>
		<dc:creator>Jen</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[WEDDING PHOTO BUSINESS PRACTICE]]></category>
		<category><![CDATA[Collectors]]></category>
		<category><![CDATA[Connectors]]></category>
		<category><![CDATA[Convincers]]></category>
		<category><![CDATA[emails]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[factor]]></category>
		<category><![CDATA[immunity]]></category>
		<category><![CDATA[memorable]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[messenger]]></category>
		<category><![CDATA[nontraditional]]></category>
		<category><![CDATA[phone]]></category>
		<category><![CDATA[stickiness]]></category>
		<category><![CDATA[strategies]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[traditional]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://jenosullivan.com/?p=2750</guid>
		<description><![CDATA[Traditional marketing is not working! Even what some consider nontraditional marketing is not working. Why? Immunity. Do you remember when you were a kid and you would get a letter in the mail? It was so exciting. Now how do you feel about the mail? Bills, junk mail, bills. The only thing you open first [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Traditional marketing is not working! Even what some consider nontraditional marketing is not working. Why? Immunity. Do you remember when you were a kid and you would get a letter in the mail? It was so exciting. Now how do you feel about the mail? Bills, junk mail, bills. The only thing you open first (if you even get one) is a personally addressed envelope that doesn&#8217;t look like a form letter. We are immune to the mail, we are immune to the phone (caller ID and answering machines have taken care of telemarketers,) and we are immune to emails. I remember writing emails back and forth to friends when it was first introduced. I was so excited to see if I got even one email in a day, and now I am impressed if I get less than 200. Sadly, we are also becoming immune to Facebook. Is social networking the wave of the marketing future or will it&#8217;s epidemic proportions suddenly cease? How do I get my business seen by the most people? How can I turn prospects into clients?</p>
<p style="text-align: left;">It comes down to three very important questions: WHO is your messenger? WHAT is your message? WHERE is your message seen?</p>
<p style="text-align: left;">Click <a href="http://jenosullivan.com/2010/02/marketing-who-is-your-messenger/">HERE</a> to learn &#8220;Who is your messenger?&#8221;</p>
<p style="text-align: left;">
<p style="text-align: left;">
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<p style="text-align: left;">
<p style="text-align: center;"><span style="color: #000000;">Copyright © 2010 by Jen O’Sullivan <a href="http://www.jenosullivan.com/">http://www.jenosullivan.com</a></span></p>
<p style="text-align: center;"><span style="color: #000000;">Beverly Hills Wedding Photographer, Jen O’Sullivan is a boutique wedding photographer who specializes in portrait journalism.<br />
</span></p>
<p style="text-align: center;"><span style="color: #000000;">Jen O’Sullivan Boutique Wedding Photography | 357 South Robertson Boulevard, Beverly Hills, California, 90211 | 310-494-6547</span></p>
<p style="text-align: center;"><a href="http://www.facebook.com/jenosullivanphoto"><img title="FacebookTab" src="http://jenosullivan.com/wp-content/uploads/2010/02/FacebookTab.jpg" alt="FacebookTab" width="62" height="62" /></a><a href="http://www.twitter.com/jenphoto"><img title="TwitterTab" src="http://jenosullivan.com/wp-content/uploads/2010/02/TwitterTab.jpg" alt="TwitterTab" width="62" height="62" /></a></p>
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		<slash:comments>4</slash:comments>
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		<title>Blogging for SEO</title>
		<link>http://jenosullivan.com/2010/02/blogging-for-seo/</link>
		<comments>http://jenosullivan.com/2010/02/blogging-for-seo/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 07:57:22 +0000</pubDate>
		<dc:creator>Jen</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[WEDDING PHOTO BUSINESS PRACTICE]]></category>
		<category><![CDATA["Beverly Hills Wedding Photography"]]></category>
		<category><![CDATA["Jen O'Sullivan"]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Engine]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[photo]]></category>
		<category><![CDATA[photographer]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[• ALL WEDDINGS]]></category>

		<guid isPermaLink="false">http://jenosullivan.com/2010/02/blogging-for-seo/</guid>
		<description><![CDATA[There was a very pointed reason why I decided to eliminate my traditional website and convert my entire website into one hyper blog: SEO. Search Engine Optimization. That is the main reason. The other very important reason is this: I tend to do for my own business how I respond to others. What do I [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">There was a very pointed reason why I decided to eliminate my traditional website and convert my entire website into one hyper blog: SEO. Search Engine Optimization. That is the main reason. The other very important reason is this: I tend to do for my own business how I respond to others. What do I mean by this? Well, whenever I go to someones website, I usually go straight for their blog link. It shows me a more approachable side to their business. The personality and not the hype. It shows me what they are currently working on. It allows me a peek into their business now.</p>
<p style="text-align: left;">Alright, you get this reason so lets talk about SEO. In basic, search engines look for content, and a lot of it. Websites with the most recent and relevant content based on a person&#8217;s search criteria usually gets organically placed towards the top. I pay for zero Ad Words, zero SEO help, zero search placement. Everything I do is organic. Type in &#8220;Beverly Hills Wedding Photographer&#8221; and I am usually in 3rd place under two others that have crazy SEO in place. I&#8217;ll take my 3rd place listing (again, since when I search, I usually look at all top 6 or so.) I do practically nothing for that listing. Why I say &#8220;practically&#8221; is because by blogging it puts me there. Make no mistake, I am blogging smart. If you want to understand what blogging smart means, come join me on my conference call tomorrow night, Tuesday February 16, 2010 from 8-9pm Pacific Time. Email me to get on the call: <a href="mailto:jen@jenosullivan.com">jen@jenosullivan.com</a> There is a lot to be gained from gaining web traffic through blogging alone.</p>
<p style="text-align: center;"><span style="color: #000000;">Copyright © 2010 by Jen O’Sullivan <a href="http://www.jenosullivan.com/">http://www.jenosullivan.com</a></span></p>
<p style="text-align: center;"><span style="color: #000000;">Beverly Hills Wedding Photographer, Jen O’Sullivan is a boutique wedding photographer who specializes in portrait journalism.<br />
</span></p>
<p style="text-align: center;"><span style="color: #000000;">Jen O’Sullivan Boutique Wedding Photography | 357 South Robertson Boulevard, Beverly Hills, California, 90211 | 310-494-6547</span></p>
<p style="text-align: center;"><a href="http://www.facebook.com/jenosullivanphoto"><img title="FacebookTab" src="http://jenosullivan.com/wp-content/uploads/2010/02/FacebookTab.jpg" alt="FacebookTab" width="62" height="62" /></a><a href="http://www.twitter.com/jenphoto"><img title="TwitterTab" src="http://jenosullivan.com/wp-content/uploads/2010/02/TwitterTab.jpg" alt="TwitterTab" width="62" height="62" /></a></p>
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		<title>Wedding And Event Specialists February Meeting</title>
		<link>http://jenosullivan.com/2010/02/wedding-and-event-specialists-february-meeting/</link>
		<comments>http://jenosullivan.com/2010/02/wedding-and-event-specialists-february-meeting/#comments</comments>
		<pubDate>Sun, 14 Feb 2010 00:51:37 +0000</pubDate>
		<dc:creator>Jen</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[WEDDING PHOTO BUSINESS PRACTICE]]></category>
		<category><![CDATA["Wedding And Event Specialists"]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[booth]]></category>
		<category><![CDATA[Cakes]]></category>
		<category><![CDATA[Custom]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[Fitness]]></category>
		<category><![CDATA[hair]]></category>
		<category><![CDATA[invitations]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[makeup]]></category>
		<category><![CDATA[photo]]></category>
		<category><![CDATA[songs]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[Videography]]></category>
		<category><![CDATA[Wedding]]></category>

		<guid isPermaLink="false">http://jenosullivan.com/2010/02/wedding-and-event-specialists-february-meeting/</guid>
		<description><![CDATA[We had a wonderfully successful Wedding and Event Specialists meeting at my studio on Wednesday. Several new faces were there and we had fun learning more about each other while learning about blogging. We were treated to some super yummy cake from Cakes by the “Pound.&#8221; I am looking forward to hearing some presentations from [...]]]></description>
			<content:encoded><![CDATA[<p>We had a wonderfully successful <a href="http://www.weddingandeventspecialists.com" target="_blank">Wedding and Event Specialists</a> meeting at my studio on Wednesday. Several new faces were there and we had fun learning more about each other while learning about blogging. We were treated to some super yummy cake from <a href="http://www.cakesbythepound.com/" target="_blank">Cakes by the “Pound.&#8221;</a> I am looking forward to hearing some presentations from some who would like to officially join our group this coming Wednesday.</p>
<p><a style="cursor: default;" href="http://weddingandeventspecialists.com/wp-content/uploads/2010/02/20100210_0222_jenosullivan_web.jpg"><img style="cursor: default;" title="20100210_0222_jenosullivan_web" src="http://weddingandeventspecialists.com/wp-content/uploads/2010/02/20100210_0222_jenosullivan_web.jpg" alt="" width="918" height="612" /></a></p>
<p>A list of specialists who attended from left to right:</p>
<p><strong>Jen O’Sullivan</strong><br />
Jen O’Sullivan Boutique Wedding Photography<br />
jen@jenosullivan.com<br />
<a href="http://www.jenosullivan.com/" target="_blank">www.jenosullivan.com</a><br />
310-494-6547</p>
<p><strong>Marc Dahm</strong><br />
Bluecat international (Videographer)<br />
marc@bluecatintl.com<br />
<a href="http://www.bluecatweddings.com/" target="_blank">www.bluecatweddings.com</a><br />
310-360-0631</p>
<p><strong>Felice Keller</strong><br />
Felice Keller Productions (Custom Songwriter)<br />
felice@felicekeller.com<br />
<a href="http://www.felicekeller.com/" target="_blank">www.felicekeller.com</a><br />
818-232-0335</p>
<p><strong>Betsy diFrancesca</strong><br />
Betsy diFrancesca Hair &amp; Makeup<br />
betsy@betsymh.com<br />
<a href="http://www.betsymh.com/" target="_blank">www.betsymh.com</a><br />
818-786-0422</p>
<p><strong>Pam Bloch</strong><br />
Celebration Cards (Custom Invitations)<br />
pam@celebrationcards.com<br />
<a href="http://www.celebrationcards.com/" target="_blank">www.CelebrationCards.com</a><br />
818-290-3119</p>
<p><strong>Gabriel Vidauri and <strong>Mendy Pound</strong></strong><br />
Cakes by the “Pound”<br />
626-233-2748@cakesbythepound.com<br />
<a href="http://www.cakesbythepound.com/" target="_blank">http://www.cakesbythepound.com/</a><br />
626-233-2748</p>
<p><strong>Jaime Macias</strong><br />
Lensley, LLC (Photo Booths Without the Booth)<br />
jaime@lensley.com<br />
<a href="http://lensley.com/" target="_blank">http://lensley.com</a><br />
310-895-0974</p>
<p><strong>Toneka Pires</strong><br />
Bwell Fit (Fitness and Nutrition)<br />
toneka@bwellfit.com<br />
<a href="http://www.bwellfit.com/" target="_blank">www.bwellfit.com</a><br />
877-319-1133</p>
<p><strong>Lorna Small</strong><br />
Small World Travel (Honeymoon Specialist)<br />
lorna@small-world-travel.com<br />
<a href="http://www.onelovetravelclub.com/" target="_blank">www.onelovetravelclub.com</a><br />
<a href="http://www.small-world-travel.com/" target="_blank">www.small-world-travel.com</a><br />
310-397-2704</p>
<p style="text-align: center;"><span style="color: #000000;">Copyright © 2010 by Jen O’Sullivan <a href="http://www.jenosullivan.com/">http://www.jenosullivan.com</a></span></p>
<p style="text-align: center;"><span style="color: #000000;">Beverly Hills Wedding Photographer, Jen O’Sullivan is a boutique wedding photographer who specializes in portrait journalism. She is known for her beautifully captured emotion filled moments, stunning details, and imagery that has a storybook feel.</span></p>
<p style="text-align: center;"><span style="color: #000000;">Jen O’Sullivan, LLC | 357 South Robertson Boulevard, Beverly Hills, California, 90211 | 310-494-6547</span></p>
<p style="text-align: center;"><a href="http://www.facebook.com/jenosullivanphoto"><img title="FacebookTab" src="../wp-content/uploads/2010/02/FacebookTab.jpg" alt="FacebookTab" width="62" height="62" /></a><a href="http://www.twitter.com/jenphoto"><img title="TwitterTab" src="../wp-content/uploads/2010/02/TwitterTab.jpg" alt="TwitterTab" width="62" height="62" /></a></p>
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