Beverly Hills Wedding Photographer Jen OSullivan » Boutique Wedding Photography based out of Beverly Hills, California. Available for worldwide coverage.

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Tag Archives: Marketing

STUDIO: Pricing

Quite possibly the most difficult task when running a photographic studio is figuring out your pricing schedule. There is no real set standard because there are a lot of variables involved. The top five things that will make your prices higher or lower are education, experience, personality, marketing strategies, and talent. The “talent” category is…

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MARKETING: Promo Printing

With collateral and marketing materials there are two ways to look at it: mass production for less cost, or small production with a higher end look for better impact but much higher cost. Because the market is so finicky right now, you might be better suited to pick your market and just go for it….

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