Marketing: Where is Your Message Seen?

Jen — Wed, 24 Feb 2010 08:45:18 +0000

Where is your message seen?

It is said that you or your message needs to be seen or hear 6 times before someone will remember it. However, if your message is poorly written no one will remember it, ever. If your message is sent to the wrong audience, the same is true. No one will ever receive or remember it and all your efforts will be in vain. The environment you choose to throw your message into is equally important as WHO your messenger is and WHAT your message is about. Think in terms of demographics. What are you trying to sell? Who buys what you are trying to sell? Where are those people? It would be odd to sell wedding photography to bankers. Sure a couple may be engaged but that is not a solid resource for you as a wedding photographer.

If you think Facebook is the correct place to market your business, think long and hard before taking that leap. Know your audience (friends). What are they interested in? Will they appreciate your message being shoved down their throat again and again or will they just make you “hidden” in their news feed. This is a very real issue that is causing concern for people who couldn’t fathom being “hidden.” So, is social networking the wave of the marketing future? In some ways yes, and in some ways an emphatic NO. What do people value most today? They value face time. A simple phone call. A chat over coffee or tea. Lunch together. They value the opinion of people they know, like, and trust. This is what will bring you business. Invest in some key people in your industry or people who can help spread the word. I am not talking about training them. I am talking about building a friendship with them. Something that goes beyond marketing. The reason social networking became so popular in the first place. We went from being reclusive, only go out on Friday nights people to “hanging out” all the time (even at work) people on Facebook. The downfall is how filled with marketing tactics it has become. Be careful and be wise when you deal with Facebook.

All in all, Facebook is just one area you can start your “Tipping Point” campaign. It is in building relationships beyond the scope of just your inner circle. You need to think bigger, larger, wider, vaster than you could even imagine. Do it now. Don’t just sit on this information or you will forget it. Make some lists, contact some people, and get moving!

Upcoming Lecture Series: Facebook “The Dos & Don’ts” Contact Jen for more details jen@jenosullivan.com

Click HERE to go back to the beginning of this topic.

Beverly Hills Wedding Photographer, Jen O’Sullivan is a boutique wedding photographer who specializes in portrait journalism.

Jen O’Sullivan Boutique Wedding Photography | 357 South Robertson Boulevard, Beverly Hills, California, 90211 | 310-494-6547

Marketing: Go beyond the traditional

Jen — Wed, 24 Feb 2010 08:39:24 +0000

Traditional marketing is not working! Even what some consider nontraditional marketing is not working. Why? Immunity. Do you remember when you were a kid and you would get a letter in the mail? It was so exciting. Now how do you feel about the mail? Bills, junk mail, bills. The only thing you open first (if you even get one) is a personally addressed envelope that doesn’t look like a form letter. We are immune to the mail, we are immune to the phone (caller ID and answering machines have taken care of telemarketers,) and we are immune to emails. I remember writing emails back and forth to friends when it was first introduced. I was so excited to see if I got even one email in a day, and now I am impressed if I get less than 200. Sadly, we are also becoming immune to Facebook. Is social networking the wave of the marketing future or will it’s epidemic proportions suddenly cease? How do I get my business seen by the most people? How can I turn prospects into clients?

It comes down to three very important questions: WHO is your messenger? WHAT is your message? WHERE is your message seen?

Click HERE to learn “Who is your messenger?”

Beverly Hills Wedding Photographer, Jen O’Sullivan is a boutique wedding photographer who specializes in portrait journalism.

Jen O’Sullivan Boutique Wedding Photography | 357 South Robertson Boulevard, Beverly Hills, California, 90211 | 310-494-6547

Oragne County Wedding Photographer Jen OSullivan » message

Marketing: Where is Your Message Seen?

Marketing: Go beyond the traditional